NVIDIA reshapes Tegra focus

FUD Zilla reports NVIDIA is no longer going after phones with its new Tegra K1 SoC. There might be a few smartphones that end up with the Tegra K1, but the company's focus has shifted towards tablets, cars and set-top boxes. One of the reasons for this is that Tegra K1 still lacks an integrated LTE or 3G modem:

Since Tegra K1 doesn’t have an integrated LTE or 3G modem, and its 4G LTE capability only comes via external Icera chip, it is not surprising that Nvidia is not going after phones with this chip. There might be a few phones that will end up with a Tergra K1 inside but not that many.

During Nvidia’s fiscal Q4 2014 conference call last week CEO Jen-Hsun Huang went on record and talked a bit about Nvidia’s focus. He implied that Nvidia’s core market for Tegra are tablets, gaming set-top boxes, gaming smart TVs and automotive.

“Maybe, another way of saying it is what is our non-focus and our non-focus is mainstream phones. ” was Huang’s way of saying that Nvidia will work on phones but as an extension of the real target market that includes tablets, set-top boxes, gaming smart TVs and automotive.