SMALLRT (or Small Rocket) is not only one of the world’s most successful TV Box brands and retailers at Amazon, growing more than 200% in its most recent fiscal year — it’s also a powerful brand, ranking among Top 10 TV Box Brands by TVBMA (TV Box Manufacturer Association). Recently, John Schneider, CMO of SMALLRT North America, has shared SMALLRT’s brand-building strategies at a press conference held by TVBMA and in a follow-up one-on-one interview. Check for details: http://www.ismallrt.com/how-smallrt-designs-its-brand-success/

Mr Schneider has revealed important insights about how SMALLRT’s unique philosophy on and approach to design informs everything the company does — including marketing — in pursuit of fulfilling its mission “to create a better everyday life for people with affordable products”.

1. Start with the price tag. Mr. Schneider’ outlined SMALLRT’s brand attributes including low price, sustainability, function, and quality, and he explained that low price was the first driver in product development. The business starts with a target price point. Doing so “keeps us true to our commitment to provide affordable products to our customers worldwide”.

2. Product design is an absolute priority. Partnership with great industrial designers is a popular strategy for consumer product companies these days. This is true to SMALLRT. And the products designed by these industrial designers become a part of SMALLRT or Small Rocket’s global product range Mr. Schneider explains that they find this approach is more exciting because it helps to create true inspiration.

3. Innovation to marketing. Mr. Schneider described how his marketing team applies the same approach to marketing that the designer takes to product. He says, “Our approach to storytelling, quality, and cost serves as the foundation for which we build our marketing tactics.”

A spokesman for SMALLRT said, “We have quite some business partners and distributors worldwide. These partners will introduce our top quality designs of OTT TV Boxes and more to the global potential customers. Many clients worldwide have shown great interest in our products, and they will visit our factory in China and then place orders. We are really proud that so many businesses worldwide have built up business relationships with us.”

About TVBMA and Top 10 TV Boxes

TVBMA (TV Box Manufacturer Association) involves the best TV Box manufacturers and brands from China. Here, people can connect with the industry and get access to the variety of products and services TVBMA has to offer — all designed to help people succeed. What’s more, Top 10 TV Boxes (Top10TVBoxes.com) is a technical blog under TVBMA (TV Box Manufacturer Association) about TV BOX products including other electronic gadgets, tech knockoffs, and more.