Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every day.Read the full article

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every day. In today’s episode of Here’s Why, Mark & Eric will explain what it takes to get your content to really be unique. Links Mentioned: Inverse Document Frequency and the Importance of Uniqueness: http://stonet.co/IDFuniqueness