Thank you to everyone who attended TractionForce 2018 or joined us on the live stream. You made this year's event the biggest and most engaging yet. If you have any questions for the Traction team, please don't hesitate to get in touch. We look forward to seeing you all next year!

Couldn't make it to the event? Session recordings of the all the best conversations are avaialble on the Traction on Demand site.

Speakers

Where does the need for technological change come from? Faced with emerging technologies, how do those at the top decide when and where to invest? Our lineup of featured speakers includes top cloud tech execs and organizational leaders who will talk candidly about their personal experiences in managing technological change and what role the individual did or did not play. Whether you are joining us from a scaling start up, an established brand or a nonprofit organization, this year's lineup promises engaging and insightful content that will redefine how you think about technology.

Don Bell

Co-Founder, Westjet

Did you know that before founding WestJet Airlines, Don Bell spent 18 years running a business systems company? If you think that's interesting, wait until you hear about his experience in real-estate development, agricultural equipment, and helicopters. For Don, culture will never be a result of success, success will be a result of culture. As Don says, 'we'll always be a small company, we'll just have lots of people working here.”

Tiffani Bova

Global Growth & Innovation Evangelist, Salesforce

Recognized as one of the most powerful and influential women in California by the National Diversity Council, a top 50 marketing thought leader by Brand Quarterly Magazine and one of Inc. Magazine’s 37 sales experts you need to follow, Tiffani has spent her career driving growth for some of the world's most respected and innovative firms.

David Priemer

Founder & Chief Sales Scientist, Cerebral Selling

From vacuum cleaners to remote control cars, David was obsessed with taking things apart to see what made them tick. Co-founder of Rypple, which became Salesforce Work.com, David now helps organizations supercharge revenue growth, people development, and culture by combining core principles of science, empathy, and execution.

Greg Malpass

Chris Lochhead

Founder, Legends and Losers

We couldn't get Marc Benioff to join this conversation so we got a writer with a Marc Benioff quote on his book. Christopher Lochhead is the Author of Play Bigger and host of Legends & Losers Podcast Series. Benioff states “Every entrepreneur looking to alter the landscape and every CEO looking to re-imagine their business can learn from this book.”

Greg Porter

Owner/President, Great Canadian Heli-Skiing

"People tend to listen to your vacation stories when they involve a helicopter". Greg Porter has created a vacation experience like no other. Snow conditions are a massive factor in his line of business but Greg Porter has removed every other barrier to guests having the ultimate service and experience when skiing with Great Canadian Heli-Skiing.

Kelsey Serwa

2018 Olympic Gold Medalist, Fast & Female Ambassador

When it comes to being Fast & Female, Kelsey is on the top of the podium, figuratively and literally. A 2018 Gold medalist in PyeongChang, Kelsey leverages her success to support and further the Fast & Female mission - keeping girls healthy, happy and active in sports. Kelsey is one of the many Fast & Female ambassadors changing the culture around girls in sports.

Michelle Malpass

Director of Community Performance, Traction on Demand

Greg calls Michelle his wife, his best friend and his carbon credit. If Greg is the brains behind Traction, Michelle is the heart. The lifeblood of community, social conscious and 'give what you are good at', Michelle is Traction for Good.

Philip Cooper

VP, Product GTM, Einstein at Salesforce

Phil is a customer-centric enterprise software executive who positions, sells, designs, and delivers value and solutions to some of the world’s largest and most complex organizations. Recognized as a charismatic thought leader and fantastic communicator with deep insights in the analytics arena who understands customer needs and ensures delivery on requirements, Phil fosters relationships, inspires confidence, and maintains a strong executive presence. He’s also experienced in hiring and building teams of technically brilliant team players that become trusted advisors to customers.

Tony Bone

Regional Vice President, Salesforce

Tony is an IT executive with 20+ years experience in the software industry who is focused on complete software solutions that energize the client's business. Tony is always interested in technology and its business application, specifically in the customer service arena.

Shachin Ghelani

AVP, Salesforce Marketing Cloud

Shachin Ghelani is the Canadian Area Vice President of Salesforce Marketing Cloud. Having been with Salesforce for a decade and carrying over 15 years of sales, service and marketing experience, Shachin understands the industry challenges faced by marketers and has helped customer-centric organizations rise above through digital transformation. He is a go-to-market executive and a leader who understands that people are an organization's strongest asset. With this understanding he has empowered organizations to blaze their own trails to digital customer management solutions, driving growth and success in Canada.

Justin Legge

Justin is a Naturalist from California and works in the environmental education and adventure tourism sector. He has led a diverse range of outdoor programs and is known for spreading the joy of nature to everyone around him. Justin’s experience leading and coordinating programs for private businesses, non-profits, as well as governmental organizations, has given him a broad understanding and working knowledge of the field of nature interpretation. His love is to help other humans find a positive, and meaningful connection with nature and one another. Justin believes that by demonstrating authenticity, passion, and gumption he can help inspire others to give back and live compassionately.

Joe Morgan

Founder & CEO, siY

Joe has been down many roads with Traction as a customer, partner and advisor. His people-centric management style has made siY a leading consulting firm for mid-market and early-stage growth companies in times of transformation. Joe’s executive leadership experience at well-known enterprise companies such as Standard Register and Sony has provided him with a boatload of learnings and stories, some of which we intend to hear at Tractionforce.

Corinne Hua

Chief Financial Officer, Traction on Demand

Corinne made the leap to British Columbia from Alberta to join Traction as the Chief Financial Officer. At Traction, she leverages technology to drive transformational customer experiences. For the previous eight years, she was the VP of Finance at Axia NetMedia Corporation, a public company that builds and operates fibre optic networks. In this position, she oversaw Axia’s North American and international financial operations. One thing that has remained constant throughout Corinne’s career is her belief in the power of many minds coming together to create innovative business solutions.

Madison Norton

Head of CRM & Strategy, Indochino

Madison Norton is a seasoned digital marketer and head of CRM and Strategy at Indochino, the global leader in made to measure apparel. He oversees the omnichannel customer retention program, building a cohesive experience that joins the ecommerce and physical retail channels. Prior to joining Indochino, Madison built and led the CRM program for BuildDirect, an online marketplace disrupting the home renovation product industry, and spent several years creating integrated digital marketing campaigns in the real estate investment industry.

Doug Rybacki

Doug leads product strategy, product management, product marketing and product education for Conga’s products and services. He has over 25 years experience in building businesses, products, and teams.

Prior to Conga, Doug led teams at Medversant Technologies, DocuSign, LexisNexis, and the Texas Office of Court Administration. In addition to Product Management, he has experience in leading product development, business development, and accounting functions.

Cody Green

Founder & Co-CEO, Canada Drives

Canada Drives is proud to be recognized as the Fastest Growing Company in Canada (2016 PROFIT 500) and the #1 Company in Vancouver on Deloitte's North America Fast 500. Along with Co-CEO Michael Galpin and over 300 staff, Canada Drives has made it their mission to provide auto financing options to all Canadians and have helped over one million people to date.

Kristine Steuart

CEO and Co-Founder, Allocadia

After years of experiencing the pain of managing global marketing investments and measuring return on investment as a marketer, Kristine and her twin sister Katherine Berry, co-founded Allocadia. Allocadia has won awards from BCTIA, DMM and Gartner to name a few and Kristine was named among the Top 10 Women in Tech to Watch by inc. magazine.

Sessions

How do I leverage the Salesforce platform to build a better service experience, both for my customers and staff? How do I create personalized marketing journeys for my prospects or constituents to deliver the right content to the right people at the right time?

The power of the Salesforce platform and surrounding ecosystem of applications can be overwhelming. Our breakout sessions look to tackle the business challenges we hear most from our clients and guide attendees to understand how Salesforce can help empower people to make more informed decisions. To provide a better experience, for you and for your customers.

Each attendee will have the chance to attend two sessions, one at 10:00 and 11:00 am.

AppExchange Applications

Driving Efficiency and Converting Customers to Advocates with Salesforce & the AppExchange

Each attendee will have the chance to attend two sessions, one each at 10:00 and 11:00 AM.

You've just digested a ton of great content, now digest some food from the best arena vendors, while exploring the TractionForce Campground. You'll have an opportunity to ask questions of platform consultants and experts and discover new applications and offerings.

Conversation not a conference. It seems like every business event is the same. Keynote+Keynote+Panel+Panel. What are the three points I need to make and how can I make them in the time allotted? In an effort to do things differently, Traction is doing away with the Madonna mic and the Ted Talk redo. We are heading into the recording studio and bringing the entire audience with us.

Take a few minutes to get caught up on your day, read a few emails, send a few tweets and get ready for the last part of the day.

We are saying goodbye to the awkward stage stool and hello to the bar stool. After all, some of the most authentic conversations happen over drinks in the pub. Pull personal insights from both industry experts and business leaders who have undergone technology transformation. How do they interact with technology? How do we marry the future of AI with the needs of individuals and, most importantly, how has technology impacted them and their most important asset, people? Topics include:

HOTEL INFO

We are providing a fantastic rate of $369/night for our TractionForce guests at the Georgian Court Hotel. This 4-star boutique hotel, located in the heart of downtown Vancouver ( 773 Beatty St ), is just a mere 8 minute walk to the venue for TractionForce. Please book early as there are limited rooms available. Bookings can be made via travelrequests@worldgo.ca.

TractionForce for Nonprofits

Working with and supporting nonprofit organizations is a part of our DNA at Traction. We're thrilled by the growing presence of nonprofits at TractionForce and strive to provide a solid mix of industry-specific learning while also exposing organizations to commercial use cases to marry the best of both worlds. Whether you work for an NFP or a growing enterprise, TractionForce will help you understand how to harness technology to drive your mission forward.

Each year TractionForce also presents an opportunity to highlight a few amazing organizations that are close to the hearts of Tractionites and our community. For each attendee who signs in at TractionForce, we'll donate $10 to one of those charities.

Title Sponsor

Salesforce is the innovative company behind the world's #1 CRM. With Salesforce, you can build more meaningful and lasting relationships with your customers. Better understand their wants and needs, identify new opportunities to help, and address any problems faster with an overview of every customer interaction with your company.

Community Sponsor

KPMG LLP is a Canadian independent firm. KPMG LLP is a member of KPMG, a global network of professional firms providing Audit, Tax, and Advisory services. Our wide range of services help organizations boost the bottom line, transform their operations, improve performance, grow organically or by acquisition, manage risk exposures and much more.