Daily Archives: February 6, 2017

KEY TAKEAWAY : McKinsey says: “Patients are becoming more than just passive recipients of therapies. “Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”. How is pharma using this to leverage DTC? Continue reading →