Sim­ply Potato

Sim­ply Potato, a new brand of potato del­i­ca­cies from WTF Hos­pi­tal­ity, has al­ready carved a dis­tinct iden­tity for it­self at the Phoenix Mall in Ban­ga­lore. Point Of Pur­chase gives you the de­tails.

WTF Hos­pi­tal­ity Pri­vate Lim­ited, a grow­ing hos­pi­tal­ity com­pany, am­pli­fies its vis­i­bil­ity with its new ven­ture named ‘Sim­ply Potato’. The brand has come up with an ex­clu­sive food stop for all potato afi­ciona­dos of­fer­ing a di­verse va­ri­ety of potato snacks with fla­vor­some top­pings. A lime coloured funky cart named ‘Eye­candy fast-food car t ’, cre­ated by ACME De­sign­ers, is now the main at­trac­tion at Ban­ga­lore’s phoenix mall. The cart was launched by DAI Foods in joint part­ner­ship with Phoenix Group. WTF wanted the cart to look classy, bright and eye catchy. Pri­or­i­tiz­ing these spec­i­fi­ca­tions, ACME de­sign­ers con­structed the cart that stands out dis­tinc­tive from what peo­ple had seen be­fore. The tagline ‘Let’s Get Baked’ ac­cen­tu­ated by warm lighting wel­comes ev­ery foodie to­wards a unique struc­ture made of ply­wood. Sell­ing pota­toes in a kiosk is a unique idea and the cart sub­stan­ti­ates it. The un­con­ven­tional kiosk has very large frames that call forth at­ten­tion. The brand’s cheer­ful potato mas­cot has been crafted onto the roof and the base of the cart. The tagline is en­grossed on a pro­trud­ing leaf shaped unit at the bot­tom of the cart along with the words ‘loaded baked pota­toes’ just above it. White word­ings on black­boards sus­pended from the roof are the sim­ple but stylish menu of the out­let that is a high­lighted fea­ture. The de­sign­ers made it pos­si­ble for the cus­tomers to see live kitchen and the in­gre­di­ents used through a wide win­dow. Talk­ing about the chal­lenges faced while ac­tu­al­iz­ing the project, says Joe Stephan -- Busi­ness De­vel­op­ment, Acme De­sign­ers, “Ac­com­mo­dat­ing full func­tion­al­ity and aes­thet­ics to the frame and com­mu­ni­cat­ing to the car­pen­ters on the pe­cu­liar frame curves were test­ing and harder than we thought.” Start­ing with an ini­tial bud­get of Rs 4.5 lakhs, ‘Sim­ply Potato’ is now cel­e­brat­ing its ac­cept­abil­ity among the pub­lic. The out­let has ob­vi­ously cre­ated a rel­ish­ing ex­pe­ri­ence with de­li­cious baked pota­toes and top­pings as ex­tra tang. WTF plans to roll out sim­i­lar kiosk-out­lets in Mum­bai and very soon many more such ‘Sim­ply Potato’ carts will be mak­ing their pres­ence in dif­fer­ent cities. 50 kiosks in 2 years is the es­ti­mated fig­ure planned by the brand