Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads

by Imran Siddiquee
Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.

mjlossTo start with I find the ad very offensive, but it actually might have been pretty funny if the 'smart' (and ugly) one had been the woman and the sexy one had...To start with I find the ad very offensive, but it actually might have been pretty funny if the 'smart' (and ugly) one had been the woman and the sexy one had been the guy.more2013-02-07T12:20:13.244Z

Betsy Sadly we are quite likely to take on behaviors we see modeled for us by others. If ads didn't encourage some types of behavior, they wouldn't make 'em.2013-02-05T23:57:53.342Z

Jamie CollinsYou people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son...You people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son is go going to grab a stranger at prom because he saw it on TV? Are we imbeciles????????????????? Give us some credit. I found them all entertaining and not at all offensive. I'm a woman and you women are making us look like no sense of humor havingbitchesmore2013-02-05T21:21:10.793Z