(CNN) -- Queen Elizabeth II has a new profile pic. @BritishMonarchy tweeted the image Sunday, noting it was released to mark her 88th birthday Monday. It's not a selfie. In fact, famed British photographer David Bailey took it at Buckingham Palace last month, according to the BBC. "I've always been a huge fan of the Queen," Bailey told the BBC. "She has very kind eyes with a mischievous glint. I've always liked strong women, and she is a very strong woman." The black and white photo shows the Queen with a broad smile and three strands of pearls around her royal neck. #HappyBirthdayYourMajesty . The BBC report said the portrait was commissioned by Britain's "Great" campaign to promote tourism and trade in the United Kingdom .
Famed British photographer David Bailey took the portrait in March . "She has very kind eyes with a mischievous glint," Bailey says . Portrait is part of a campaign to promote UK tourism and trade .