article: How to pronounce the budget retailer's name has caused a basket-load of debate. Some claim "Pry-mark" is an upmarket affectation. Others say "Pree-mark" is a northern thing. But Primark have tried to settle the matter once and for all, writing on their website: "We like to use Pr-Eye-Mark." End of Twitter post by @niamhioos End of Twitter post by @kickthetradgedy But Primark isn't the only brand that people mispronounce... Get news from the BBC in your inbox, each weekday morning
summary: Pry-mark or Pree-mark?