From the earliest days of commercial radio, the Federal Communications Commission (FCC) and its predecessor, the Federal Radio Commission, have encouraged diversity in broadcasting. This concern has repeatedly been supported by the U.S. Supreme Court, which has affirmed that "the widest possible dissemination of information from diverse and antagonistic sources is essential to the welfare of the public," and that "assuring that the public has access to a multiplicity of information sources is a governmental purpose of the highest order, for it promotes values central to the First Amendment." The FCC's policies seek to encourage four distinct types of diversity in local broadcast media:
diversity of viewpoints, as reflected in the availability of media content reflecting a variety of perspectives; diversity of programming, as indicated by a variety of formats and content, including programming aimed at various minority and ethnic groups; outlet diversity, to ensure the presence of multiple independently owned media outlets within a geographic market; and minority and female ownership of broadcast media outlets. In addition to promoting diversity, the FCC aims, with its broadcast media ownership rules, to promote localism and competition by restricting the number of media outlets that a single entity may own or control within a geographic market. Authority and Legal Directives

Section 202(h) of the Telecommunications Act of 1996 directs the FCC to review its media ownership rules every four years to determine whether they are "necessary in the public interest as a result of competition," and "repeal or modify any regulation it determines to be no longer in the public interest." The new media ownership rules became effective December 1, 2016. News Consumption Trends

The debate over media ownership rules is occurring against the background of sweeping changes in news consumption patterns. Based on surveys conducted by Pew Research Center, the percentage of adults citing local broadcast television as a news source declined from 65% in 1996 to 46% in 2016. Nevertheless, local television still outranks other local news sources. In contrast, those citing printed newspapers as a source they "read yesterday" or use regularly declined from 50% in 1996 to 20% in 2016. These trends raise questions as to whether common ownership of multiple media outlets in the same market might limit diversity of viewpoints as much today as two decades ago. Broadcast Signals and Markets

Two characteristics of broadcast television and broadcast radio stations determine whether or not the media ownership rules described in later sections of this report are triggered: (1) the geographic range (or contours ) of their signals, and (2) the limits of their media markets as determined by the Nielsen Company, a market research firm. Radio/Television Cross-Ownership Rules

The radio/television cross-ownership rules limit ownership of broadcast radio and television stations serving the same geographic area. The FCC first adopted NBCO rules in 1975. Ownership Diversity

In 2004, 2011, and 2016, the U.S. Court of Appeals, Third Circuit, directed the FCC to review its broadcast ownership diversity policies in conjunction with the media ownership rules. 2. The FCC stated that it did not believe that either Section 257 of the 1996 Telecommunications Act or Section 309(j) of the Communications Act of 1934 requires it to adopt race- or gender- conscious measures in order to promote ownership diversity. Measures Specific to Small Businesses

In 2016 the FCC also reinstated the six measures from its 2008 Diversity Order to enable eligible entities to abide by less restrictive media ownership and attribution rules, and more flexible licensing policies, than their counterparts.
From the earliest days of commercial radio, the Federal Communications Commission (FCC) and its predecessor, the Federal Radio Commission, have encouraged diversity in broadcasting. This concern has repeatedly been supported by the U.S. Supreme Court, which has affirmed that "the widest possible dissemination of information from diverse and antagonistic sources is essential to the welfare of the public," and that "assuring that the public has access to a multiplicity of information sources is a governmental purpose of the highest order, for it promotes values central to the First Amendment."
The FCC's policies seek to encourage four distinct types of diversity: (1) diversity of viewpoints, as reflected in the availability of media content reflecting a variety of perspectives; (2) diversity of programming, as indicated by a variety of formats and content; (3) outlet diversity, to ensure the presence of multiple independently owned media outlets within a geographic market; and (4) minority and female ownership of broadcast media outlets.
In addition to promoting diversity, the FCC aims, with its broadcast media ownership rules, to promote localism and competition by restricting the number of media outlets that a single entity may own or control within a local geographic market. Two characteristics of broadcast television and broadcast radio stations determine whether or not media ownership rules are triggered: (1) the geographic range of their signals, and (2) the boundaries of their media markets as determined by the Nielsen Company, a market research firm.
After first adopting rules limiting common ownership of multiple local radio stations, multiple local television stations, and multiple national broadcast networks in the 1940s, the FCC continued to expand and modify media ownership rules. It began to limit cross-ownership of radio and television stations in 1970, and cross-ownership of newspapers and television stations in 1975. The Telecommunications Act of 1996 requires the FCC to review these rules every four years and repeal or modify those it no longer deems to be in the public interest.
Following its most recent review, the FCC retained its media ownership rules in 2016, and readopted rules counting broadcast stations that jointly sell advertising time as commonly owned. Pending approval from the Office of Management and Budget (OMB), the FCC will require independently owned broadcast television stations to include resource-sharing agreements in their online public inspection files. In addition, as directed by the U.S. Court of Appeals, Third Circuit, the FCC reviewed its broadcast ownership diversity policies. It concluded that it did not believe the 1996 Telecommunications Act nor the Communications Act of 1934 requires it to adopt race- or gender-conscious measures in order to promote ownership diversity. In order to increase broadcast ownership diversity, FCC also reinstated rules enabling certain small businesses to abide by less restrictive media ownership and attribution rules, and more flexible licensing policies, than their counterparts. The newly approved media ownership and diversity rules took effect on December 1, 2016.
The FCC's 2016 review occurred against the background of sweeping changes in news consumption patterns. Surveys conducted by the Pew Research Center show 20% of respondents citing printed newspapers as a source they "read yesterday" or used regularly in 2016, down from 50% in 1996. While the percentage of adults citing local broadcast television as a news source declined from 65% in 1996 to 46% in 2016, it still outranked other local news sources. These trends, along with increased consumption of news online, are contributing to debate in Congress as to whether common ownership of multiple media outlets in the same market might limit diversity of viewpoints as much today as 20 or 40 years ago.