To offer you personalised services or to show you customized information, whether on the Platform or those of third parties, as well as to engage in data enrichment, ITX MERKEN considers that has a legitimate interest, ITX MERKEN considers that has a legitimate interest to conduct a profiling with the information that it has about you (such as your browsing, preferences or purchase history) and the personal data that you have provided it, such as the age range or language, since ITX MERKEN understands that the data processing of these data is also beneficial to you because it allows you to improve your user experience and access the information in accordance with your preferences. 5. Analysis of usability and quality
   We consider that ITX MERKEN has a legitimate interest in analysing the Platform usability and the user's satisfaction degree, since we understand that that the processing of these data is also beneficial for you because the purpose is to improve the user experience and provide a higher quality service. 4. HOW LONG WILL WE KEEP YOUR DATA? The time for which we will keep your data will depend on the purposes for which we process them, as explained below:

  Purpose
   Time for which the data are kept
 1. To manage your Platform ITX MERKEN will process your data for the time during which you user registration remain a registered user (meaning, until you decide to unsubscribe). 2.
Is my data used in profiling? 
ITX MERKEN considers that has a legitimate interest to conduct a profiling with the information that it has about you (such as your browsing, preferences or purchase history) and the personal data that you have provided it, such as the age range or language, since ITX MERKEN understands that the data processing of these data is also beneficial to you because it allows you to improve your user experience and access the information in accordance with your preferences.