Who is responsible for processing of your personal data? The Swedish company, H & M Hennes & Mauritz GBC AB is primary responsible for the processing of personal data within the scope of this Privacy Notice. Since the H&M Group consists of different legal entities, the entity who will be responsible for the processing of your data is dependent on the situation where your personal data is collected. The Swedish company H & M Hennes & Mauritz GBC AB is responsible for the processing of personal data described within all sections in this Privacy Notice, except where it is explicity stated that is the H & M Hennes & Mauritz UK Ltd who is responsible for processing your personal data. Under each specific section you will be informed of the allocation of responsibilites and the modalities for the execution of rights.
Who is the data controller? 
The Swedish company, H & M Hennes & Mauritz GBC AB is primary responsible for the processing of personal data within the scope of this Privacy Notice.