We collect personal information for a variety of business reasons, such as:

Order processing, including billing and payment
Customer relationship management and administration
Creating and managing user accounts
Provisioning websites and Solutions and enabling the use of certain features
Analyzing, personalizing, improving accuracy, and enhancing user experience, communications, and interactions
Sending communications to you, including for marketing or customer satisfaction purposes, either directly from Cisco or from our partners. Managing communications preferences. You can modify your communication preferences at any time. See Your Choices and Selecting Your Communication Preferences below. Contract performance, Solution delivery, and customer service
Managing a job application
Administering online education, testing and certifications
Facilitating conferences, webinars, and other events
If you choose to provide Cisco with a third party's personal information (such as name, email, and phone number), you represent that you have the third party's permission to do so. Examples include forwarding reference or marketing material to a friend or sending job referrals. Third parties may unsubscribe from any future communication following the link provided in the initial message or by clicking here. In some instances, Cisco and the third parties we engage may automatically collect data through cookies, web logs, web beacons, and other similar applications.
Is my data used in automated decision making? 
personalizing, improving accuracy, and enhancing user experience, communications, and interactions