For example, our ad partners help us facilitate tailored advertising:
This is when we use third party information to tailor ads to be more relevant to you (also known as interest based advertising). An example of a tailored ad is when an ad partner has information suggesting you like cars, which could enable us to show you ads about cars. You can control tailored advertising in your account privacy settings under “Tailored Ads”. If you are “opted out” of Tailored Ads, you may still get advertising on ad-supported services (such as podcasts or the Free Service Option) based on your registration information and ads based on the content you are streaming on our Services. For example, if you are streaming a cooking podcast, you may hear an ad for a food processor or if you are streaming a workout playlist, you may hear an ad for sports clothing. Marketing Partners	To promote Spotify with our partners.
Is my data used in profiling? 
 You can control tailored advertising in your account privacy settings under “Tailored Ads”.