* if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
* if H&M no longer needs the personal data but it is required by you to defend legal claims. How do you exercise your rights? We take data protection very seriously. If you wish to exercise your rights as set out above or if you have any questions about our privacy policy or our processing of your data, you can contact us at any time at dataprotection.gb@hm.com. If you have an H&M Account or are a member of H&M Membership, you can exercise your right to access, portability and rectification under your account pages, where you also can delete your account. Data Protection Officer:
We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at dataprotection.gb@hm.com and write DPO as subject matter.
Can I restrict what information you are processing about me? 
if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead