This refers, for example, to the way ITX MERKEN may combine your information if you have a registered account and, using the same email linked to your account, you make a purchase as a guest, or to information which is automatically compiled (such as IP and MAC addresses or metadata) which it may link with the information you have
   
     provided us directly through your activity on the Platform or in any of our stores (for example, information related to your purchases, whether in brick and mortar stores or online, your preferences, etc.). To perform promotional actions (for example, for the organization of competitions or to send the list of items stored to the e-mail you designate). ▪ To disseminate in the Platform or through our channels in the social networks photographs or pictures that you shared publicly, provided that you expressly give ITX MERKEN your consent for the purpose. 5. Analysis of usability and quality to improve our services
   If you access our Platform, ITX MERKEN informs you that it will treat your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with the Platform and with the actions we implement on other websites and apps, so we can improve our services. In addition, ITX MERKEN occasionally performs quality surveys and actions to know the degree of satisfaction of our customers and users and detect those areas in which we may improve. 3.
Is my data used in automated decision making? 
it will treat your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with the Platform and with the actions we implement on other websites and apps, so we can improve our services.