▪ To ensure that you are able to use other available functionalities or services, such as the purchase, receipt, management and use of the Gift Card or of the Gift Voucher, and to afford you access and use of the Wi-Fi that we make available to our customers at Brick-and-Mortar Stores. 3. To meet requests or applications that you make through the Customer Services channels
   We only process the personal data that are strictly necessary to manage or resolve your request or application. If you contact us via telephone, the call may be recorded for quality purposes and so that we can respond to your request. 4. For marketing purposes. ITX MERKEN will process your data, mainly, for:
▪
 Personalise the services ITX MERKEN offers you and enable it to
 give you recommendations based on your interactions with
 on the Platform and an analysis of your user profile (for example,
 based on your purchase and browsing history). ▪ If and when you subscribe to our Newsletter, ITX MERKEN will process your personal data to manage your subscription, including to send customised information on our products or services through various means (such as e-mail or SMS).
Is my data used in profiling? 
Personalise the services ITX MERKEN offers you and enable it to
 give you recommendations based on your interactions with
 on the Platform and an analysis of your user profile (for example,
 based on your purchase and browsing history).