We will retain personal information for as long as the information is needed for the purposes set forth in this Privacy Policy and for any additional period that may be required or permitted by law. More precise information is provided in privacy notices applicable to specific digital content. In general data retention periods are determined taking into consideration:
- The duration of our relationship (e.g. contract performance duration, account de-activation, your legitimate need to be recognized when contacted by us)
- Legal requirements for keeping data
- Statute of limitations

For marketing purposes, we keep relevant customer data for three years after the end of our relationship or since the last interaction with us. 11.5 What are your additional rights? In addition to the rights provided in section 10 above, you may ask us to erase, restrict or port your personal information and object to the use of your personal information.
How long do you store my data for? 
We will retain personal information for as long as the information is needed for the purposes set forth in this Privacy Policy and for any additional period that may be required or permitted by law.