Legal bases for the processing of personal data by Grundfos
In accordance with data protection laws, we apply different legal bases when we collect and process personal data, depending on the specific context:

In some cases, we ask for your consent (GDPR Article 6(1)(a)), e.g. your consent to receive direct marketing materials from us (but please note that in accordance with local laws, some jurisdictions may be based on opt-out instead of opt-in) or your consent to cookies on our websites. You have the right to withdraw your consent at any time. A withdrawal of consent does not affect the lawfulness of our processing prior to the withdrawal or processing based on a different legal basis than consent. If you are a customer, digital offering user, supplier of, or registered user with Grundfos, our use of personal data will often be required to perform a contract with you (which includes our Terms of Use and/or any contract entered into with your employer) or provide a service for you (GDPR Article 6(1)(b)). This is e.g.
What is the lawful basis of the processing of my data? 
In some cases, we ask for your consent (GDPR Article 6(1)(a)), e.g. your consent to receive direct marketing materials from us 