The categories of personal data about you that we may collect, store and use include:

general information and contact details, such as name, gender, personal identity number, phone number, email address, address and other contact details;
financial information, such as bank information, credit information and payment history;
marketing and communications data, such as your preferences in receiving marketing from us and our third parties, user account details to our subscription service, correspondence data when contacting customer service and other communication/subscription preferences;
technical data, such as internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website; and
usage data such as information about how you use our website and shopping history. 4. How do we use your personal data? We may use your personal data to:

administer and fulfil our contractual and legal obligations to you or the company you represent;
comply with our legal and reporting obligations, such as warranty claims, book keeping regulations and reporting to tax authorities as well as other supervisory authorities;
respond to your inquires and requests; and
establish, exercise or defend our legal rights. Processing of your personal data not based on a legal or contractual requirement will be based on our legitimate interests to:

provide you with marketing communications and other publications (by post or by email or SMS or similar technology) relating to our business which we think may be of interest to you such as general information and newsletters;
use data analytics to study how visitors use our website and to improve our website; and
manage our everyday business needs.
What is the lawful basis of the processing of my data? 
administer and fulfil our contractual and legal obligations to you or the company you represent;
comply with our legal and reporting obligations, such as warranty claims, book keeping regulations and reporting to tax authorities as well as other supervisory authorities;
respond to your inquires and requests; and
establish, exercise or defend our legal rights. 