The obtained statistical data allow us to improve our website so they reflect the preferences of our users even more. Google Tag Manager (and Google Analytics) and Hotjar help us obtaining such statistical data. 3. Marketing cookies
The purpose of using marketing cookies is to create and send personalised ads. Legal basis of data processing: Using these cookies always require the recipient’s consent which the recipient may grant us in a pop-up window on the website. The user may withdraw their consent any time, however, the withdrawal of consent shall not affect the lawful processing based on consent before its withdrawal. Upon the withdrawal of consent the personalised ads created for the user will not be published on other sites.
What is the lawful basis of the processing of my data? 
Using these cookies always require the recipient’s consent which the recipient may grant us in a pop-up window on the website