quizzes on the basis of Kahoot! quizzes you have previously played, your location, district or preferences. Such use of your Personal Information is in reliance on our legitimate interests in administering the Service and providing certain features. Data analytics. Your Personal Information may be used to perform data analytics in reliance on our legitimate business interests in improving and enhancing our products and services for our Users. For example, we use analytics data to enable product recommendation, audience segmentation, and predicted demographics features for our Users. Personalization of the Service. Personal Information may be processed in order to personalize the Service, content and advertisements we serve to you in reliance on our legitimate interests in supporting our marketing activities and providing certain features within the Service. Marketing.
Is my data used in automated decision making? 
Personal Information may be processed in order to personalize the Service, content and advertisements we serve to you in reliance on our legitimate interests in supporting our marketing activities and providing certain features within the Service