We may also process your personal information for the purposes of our legitimate interests provided that such processing shall not outweigh your rights and freedoms, in particular to:
- Protect you, us or others from threats (such as security threats or fraud),
- Comply with the laws that are applicable to us around the world,
- Improve our products, services and digital content,
- Perform profiling to provide targeted content and interest-based advertising
- Share information between Schneider Electric subsidiaries and service providers as described in section 7,
- Understand and improve our online activities, our business, our customer basis and relationships generally. - Enable or administer our business, such as for quality control and consolidated reporting
- Manage corporate transactions, such as mergers or acquisitions. 11.2 Will personal information be transferred abroad? At Schneider Electric, a global company, the teams working on fulfilling the data processing purposes may have global or multi-country roles. They can then be located anywhere in the world where Schneider Electric operates, including outside the European Union, in countries which do not have equivalent standards for the protection of personal information as the country where you are located. We may also transfer data to service providers located outside of the EU, including in the United States of America.
What is the lawful basis of the processing of my data? 
We may also process your personal information for the purposes of our legitimate interests provided that such processing shall not outweigh your rights and freedoms, in particular to: