We choose this elf over the seemingly more popular alternative in hopes that it would be more friendly-looking than its elf counterpart.  Success!  The kids are enjoying looking for the elf every morning not cowering.  The book is OK.  Its main benefit is providing the back story for the elf, why it is around the house and some ground rules (such as no touching or back to the North Pole I go).  I liked how the story was written in a way that encouraged positive behaviors without a big brother is watching you vibe.  If you are looking for an elf to visit during the holidays, I would go with Pop-in-Kins.