We have a daughter who loves to draw, write letters, and just be creative!  We got this for her birthday and at first she seemed hesitant to try it out since she was excited about some of her other gifts, but one day she sat down to give it a go and she kept commenting, "This is so much fun!".  She got more and more excited each time she turned the page and saw more ideas to try :)  It was a total hit!