So I used to use whole flax seeds in my food until I found out I wouldn't absorb the nutrients, so this is not as nutty but still has a somewhat nutty taste to it. I'm not completely sold yet on consistency but I just think I need to adjust to the fact that they're not whole nuts. I've been putting them on my oatmeal in morning and protein shakes too. I'm also going to try them in my baking, like for protean bars and bran muffins. I store them in fridge to extend shelf life.