Mexican candy isn't like the American candy we're used to. It's usually not all that sweet, and is very often spicy. This is no different... it's sort of like fruit leather with sugar, chile, and salt mixed in. Sort of. I think it's an acquired taste, because most people don't like it the first time I give it to them but it grows on them if they give it a chance. It's a much different taste than you're used to- in a good way!