I found this fennel pollen to be identical in flavor and impact on my foods to fennel seeds. In fact I found the pollen to be closer to finely shopped fennel seeds than anything else. That said, it is a great quality product and compliments foods well, in any case that fennel seeds would. The flavoring is more concentrated, so you need less pollen than you would use with seeds. Therefore a tin of this size will last a lot longer than the equivalent size tin of seeds. Overall, I would recommend the fennel pollen, just do not expect it to be different in flavor to standard fennel seeds.