I love it because of its consistency and aroma and texture. My father made a comment that I totally agree with: it pretty much tastes like a spicy Heinz 57 steak sauce. I'm not banging this sauce at all, it really is great and I will be purchasing a lot more of it. I would recommend this to anyone who is trying all different types of hot sauces, but I wouldn't recommend it to anyone looking for a "high" level of spiciness. The heat is on par with low tier habanero sauces.