This is amazing stuff. Buy it. Sniff it and think "it doesn't smell all that great," but trust that it'll taste a lot different when cooked. Use a pinch or so in red sauce or wherever you want a richer, more complex "Italian" taste. Taste the results. Make noises and gestures like the Gourmand Skeksis from "Dark Crystal" in the feast scene. I'm not kidding. It's that good. It's fennel, but you won't taste fennel once it's cooked. It's more like ZOMG WHAT DID YOU PUT IN THIS. It tastes a bit of a spicier, richer oregano, maybe a hint of cumin. If you love good food, and you love Italian, please treat yourself and try this stuff.