I have bought a number of Frontier spices, and have been very happy with all of them. This one is another that has more than met my expectations. Most of the spices bought from the store are much more expensive, and there is very little fragrance. Not so with this one. Granted buying is bulk supplies enough to last for a very long time, but I put small amounts in jars for daily use and freeze the rest. Freezing keeps the spice fresh for much longer, and buying in bulk is much more economical. In addition, the quality of spices from Frontier is so much better than anything you can buy in the store.