As an athlete, I have used Power Bar products for years.  I have to say this is one of the better tasting Bars.  Has a definite strawberry flavor, without being too sweet.  If you haven't ever had a Power Bar, then you may be surprised at the texture.  These are not candy bars!  They provide a great energy boost when you don't have time for a full meal.  Excellent for slipping in your bike jersey pocket for eating on the road.  Highly recommended.