Tree of Life Cranberry Concentrate is the best cranberry concentrate I have found. I have tried others after some of the health food stores I used to buy it from quit carrying it. Decided to hunt it down online and have shipped directly to me. It is the most concentrated with the best flavor and consistency. I use just a little to flavor the water I'm drinking during the day. I like the tart flavor but if you prefer a sweeter taste try adding a little to orange juice, apricot nectar, grape juice or apple juice in the morning-gives it a whole different flavor, yum!