This has been my favorite coffee since 1981.  I drank it by the pot when I was a student in New Orleans. Cafe au lait is awesome made with whole milk and sugar, but it's fattening, so I rarely have it.  But that's ok if you like black coffee, which I do.  Then Cafe Du Monde is just the best.  As stated in one of the reviews above, French Market brand doesn't even begin to compare.  The one criticism I have is that Cafe Du Monde isn't available in K-cups.  I really, really wish it was available in K-cups.