I had bought a cool Tupperware type thing to make popcorn in the microwave a few months ago and no one in my family was ever remembering to make popcorn for a snack.  So I bought this salt and a. Couple other flavored salts and arranged them in a prominent place on the counter. My husband and kids very much like this brand of popcorn and nut salt and now they are making popcorn a lot!