I just got this today. I am trying to greatly increase my nutrition due to heath problems, and gave up meat because of the cruelty, which I simply cannot participate in. Put some in my drink and it tasted fine. Has a mild smell and taste. I also read that cats like it so put some out in a bowl; they loved it! I will order this again and continue to use it for the health benefits; may also sneak some into my husband and son's food, don't tell them!