We eat a lot of popcorn. I mean a lot. We buy it in 50# bags - just the two of us; the wife an I. I like flavors on my popcorn, and use garlic butter, Parmesan cheese, and other flavors. This cheese powder seemed like just the thing for a great flavoring on my popcorn. But, I was wrong. I tried it once. The bag is still clipped shut in the cupboard. The texture was gritty, and more stuck to the bowl than the popcorn. The color is more intense than the flavor. I didn't find it to be that cheese flavored popcorn I imagined.