Normally I hate yucky flowery herbs like hibiscus and rosehips in my tea (such as Celestial Seasonings Tea) but one day while at Starbuck's, I was sweating, heated and tired in hot weather and wanted an iced drink but not coffee and since I'm really a tea drinker, I tried their Tazo iced teas and they tasted SOOOOO good and invigorating with just the purrrrfect balance of just enough herbs but still letting your senses know it was still TEA and the fragrance/taste comes out boldly!! The heated tea is nicely turned immediately, boldly, vividly, red in color. I don't need to add much sweetener even as it's tart but its tartness gives it more taste.