I wanted something a little different than mayo, so when I found this item, I tried it.  I love it, the taste is great -- not too hot, just right.  Makes sandwiches or snacks taste extra good.  Adds a little zing to life -- I've used it on snacks, with pretzels -- just about anything you can think of,,,,and it only makes things taste better.  Am sooo glad I tried this product and do not now want to be without it.  I like hot food and often add Tobasco ,,,, but this is not too hot at all in case you are wondering.  Not anything like Tobasco by itself, in fact I find it very tame.