I like this tea. It's a lot different from chai teas, it's a lot spicier. I can definitely taste the cinnamon. I don't need sugar for the tea because it's sweet on its own which is purfect for me because I'm trying to consume less sugar in my diet. It's a great tea to add milk or cream to because it's so strong. My brother tried the tea and he compared it to Big Red chewing gum and he likes it. My mother on the other hand, compared it to Father John cough syrup and was not so crazy about it but we all agreed it was definitely sweet.