We usually buy this at the store, but it is sometimes difficult to find.  This is as cheaper or cheaper than the store, so I set it up on a subscription, so I don't have to worry about running out.  It is also one of my husband's favorite.  It has a very nice blueberry fruity flavor and smells wonderful.  I put cream and stevia in mine and it tastes heavenly.  It is also very health for you.