I bought this because I was curious, wondering why a salt would have such high reviews - it's not like there's designer salt, right? Well, I'm converted and now an adventurer in different salts. This one has larger flakes than you may be used to and a much more intense salty taste. I think that perhaps regular salt is so adulterated with fillers and additives that the taste gets lost. I typically use Himilayan pink salt or Redmond Real Salt but I must say this salt seems to have a better taste than those as well.