I like the mild flavor of this tea. I first tried it when I was looking for something to help with a bad stomach and acid reflux caused from stress and tension. Then I found that I liked it anytime just for the flavor of it. I like to mix it with the Sleepy Time tea and the Tension Tamer tea as well. The 3 teas mixed together makes a good tea for a cold winter night. I've found the Chamomile tea is good for when your down sick with the flu and cant get anything down and nothing sounds good. I usually use this tea for its medicinal value but its also good as just a beverage.