Love this stuff! I know most people have an issue with the taste of this product, but it doesn't bother me at all. I personally like the flavor. And always make sure to put a nice layer of icing under it that way people can choose not whether or not to eat it. Makes the cakes look fabulous. It is so easy to use. You could always make your own which is great too, but this is a great time saver. My only negative comment would be the price. i usually buy mine from Michael's with a 40 or 50% off coupon which makes it considerably cheaper.