I had blood orange juice every morning in Italy when we went to northern Italy on vacation. This is not the same taste, more like a mix of grapefruits and oranges, so I was surprised. However, I wanted pure 100% blood orange juice and that's what you get here. I am also new to canning preserves and am making a lot of jelly from pure fruit juice. I made 3 half-pint jars using one bottle, with a bit leftover, and using reduced-sugar in my jelly which I like to do; it came out great, especially since there is no tartness now.  It depends what you're using it for.  I wanted it to for jelly, so it needed sugar anyway, and I wanted ONLY juice and nothing else.  Not sure I'd like to drink it regularly, but for my needs, it is perfect. The expiration date on bottles was this July 2014.