I bought this thyme because I had already purchased the Frontier rosemary and had an excellent experience.  Its price was less than I'd pay for 1/10 the amount from other companies, yet it has the same quality. I keep what I need for a short while in a spice jar, and store the rest in an air-tight bag in the freezer, where it keeps perfectly. I'm not sure what makes this so much less expensive than other brands (less packaging? bulk quantity?), but I'm really glad I tried it!