I love this brand and all the flavors available.  For me it is not just "Better" but perfect.  I never waste a can of broth anymore-- make exactly what I need.  For me, it tastes much better, and depending upon what I am making, I can make it as strong or as weak as I want. I introduced my adult children to it -- they love it too. Mushroom gravy on that steak anyone?  Yum Yum.