I got the bag to store my petanque boules that I use for summer entertainment.  The bag is the perfect size for my needs and is padded, so when I put the boules in the car, I do not beat up the car.  It has a logo on the side, but not so large that I am advertising some tool company in a case where I do not have tools in it.  I love the bag so much I am going to get some more for other uses.