The auteur theory of filmmaking is alive and kicking in this cinematic vehicle for the girls. "Auteur theory?" you may ask. "Yes, most definitively." The trend of cinema and other forms of art as a mainstream attraction and influence on everyday life have escalated to gargantuan proportions. As society becomes more "plastic" the perpetuators of "plastic" want to exponentially increase their monopolistic viewpoint and hold on the retail market and thus their hold on the individual. Many critics compared this film to "A Hard Day's Night" but they are sadly missing the point. "A Hard Day's Night" was the last film as that traversed the void from innocence into cynicism. George Harrison's scene with the advertising executive was a forerunner of thing to come as big business learns how to mold the teenage market. "Spice" in its entirety is about big business and the teenage market. Roger Moore seen with a pig in his lap is not doing a James Bond parody of Blofeld. Roger's character is commenting on big business and the plastic society it has created. That's no ordinary pig in his lap. That's a golden pig.