The most stupid idiotic thing I have ever heard of in my life. By doing limited addition runs will only make the black market that much stronger. With technology today you can press a copy of a blu-ray for about 50 cents and have it shipped that afternoon. The studios could sell it for 15 bucks and everyone wins, you take the black market completely out of it. This is America, you can't limit anything. This marketing strategy is really stupid and is the reason the black market is kicking your Buttocks! 3000 copies and then out of print, it is laughable. How can a business even stay in business only selling 3000 copies? And if a movie is in high demand why wouldn't you keep printing as needed. Stupid!!!