When this arrived, the dryer smelled pretty bad. I hadn't even turned it on yet but I kept picking up an electrical/burning scent. It filled my bathroom when I put it in there, so I was skeptical to turn it on and use it. The first few times I used the dryer, it smelled, but gradually declined. My thought was maybe it just needed to be broken in. Although it wasn't a good impression (having read previous reviews w/ electrical problems), I am loving it now. It's very soft to the touch, easy to use and dries my hair pretty quickly. I was using an old conair dryer that finally died, so I was happy to upgrade. There are 3 temperature settings which I like, and I don't think the "Hot" gets so hot that it burns your head, hair and leaves you seeing smoke. It is a little heavy as previous reviews have mentioned, but I don't find that it is difficult to hold for the couple minutes I am using it. I never had a problem w/ frizz, so I can't speak to that. I don't notice any additional damage to my hair, and that's all that matters to me. I am just enjoying the couple minutes my long hair takes to dry using this, versus several minutes with other dryers. It's also quieter than my last dryer as well. Overall, I am liking this dryer a lot and would purchase again.