Nice idea, but certainly no less streaky than conventional cremes.  Less mess for sure and an easy application, but for me this gets one star because of the very orange color that develops.  I've tried lots of self tans, and this is for sure the most orange-y in cast.  I'm pretty fair, and so half expect this result with self tanning.  But this is by far the worst of the lot.  Definitely not a natural looking brown with this towel.