It  is a great moisturizer for the face. I just received this cream this morning. It goes on easy and spreads a lot. My face feel well moisturized after about a half hour. I looked up niacin cream and found that there are studies by dermatologists that show that cream with niacin or Vitamin B3 in it is great for moisturizing, that is better than Vaseline. Also that after eight weeks use, it does reduce wrinkles. I am 71 years old and have good genes so I do not have many wrinkles, but I will use if for 8 weeks and see if there is an improvement. In the studies, they found that it  may be a good product to use to help prevent skin cancer but more studies are needed to verify this. I do have a lot of precancer spots that I have had frozen off so I am hoping that this can be proven.