I'm not a man but, apparently, I read as carefully (i.e., carelessly) as my husband does.  This is, it seems, a facial scrub for men.  That slipped right by me.  But, heck, I'm not giving it to my husband.  I love this stuff.  He can get his own.  It's really, really gritty so you get your money's worth.  A little goes a long way and it makes my skin feel squeaky clean and soft.