I tried this shampoo after using the Awapuhi shampoo and this one is much better IMO. My hair is baby fine and tends to get oily after one day even though I am 29 years old. I wanted a shampoo that could help my hair feel clean, voluminous,and didn't harm animals. This product has everything I need. It has a coconut smell but its not bothersome - coming from someone who doesn't care for coconut scents. It's lather is less soapy than the Awapuhi and has more of a thick lather. I like it more because it makes my hair feel clean within any greasy build up. It also helps my hair feel less oily over time. I purchased the one liter because it is 3 times the product of the smaller bottle you find at Target and roughly twice the price so it's a better deal. The standard bottle lasts around 2 months with daily usage. This bottle will probably last half the year! I also support the cruelty free stance of Paul Mitchell and his products are some of the best in that market. Other vegan products have made my hair feel dull and just sit on my head without cleaning my hair. This product gets the job done without the guilt!