I love Proraso shave products. I am an avid wet shaver and I love the Proaso Shaving Cream. It whips up to a great lather in my scuttle and treats my beard to a great shave. I have all of their different types of Shave Creams and all are great. I change depending on how long I have been without a shave or what the situation is at the time. This is a Italian  product. It is FANTASTIC. If you haven't tried Proraso, you don't know what you are missing.