I was always getting art of shaving products and it was $25.00 each for shaving cream jar. I liked it a lot but recently tried this item and I am sold! $15.00 cheaper than art of shaving. I am not sure if I should keep this product in the jar it came in or put it in a different mug. I also want a double edge razor but I have no idea which one is good. I use Fusion razors now and heard double edge are better. Proraso Shave soap is great and will continue to buy and use!