I will attempt to review and rate this shaving kit from the perspective that money is no object. Every man places a different value on his beard and many shoppers have varying amounts of disposable cash. Personally I find the $120 price tag jaw-dropping, not because the product is poor, but because that's $120 for a tub of shaving cream, a bottle of oil, aftershave lotion and a brush. When you consider them individually, that's only $30 for each item which doesn't sound nearly as intimidating. But still, I'm the kind of person who holds onto spare ketchup packets and a can of Barbasol is like 99 cents. It's hard for me to ignore the price, but for the purpose of this review, I will do so.