Lasts and works well to conceal without causing obvious white/light circles under eyes or wherever it is applied. HOWEVER, I found that it settles in wrinkles and creases EXCESSIVELY.  I was constantly having to smooth under my eyes (every hour at least) because of this.  I have switched to a Lancome concealer (in a tube) and have zero problems with coverage and NO creasing.  I'm using the Jane Iredale above to cover vein spots on my legs but no longer use it on my face.  :(  Will not purchase again!