I like a subtle look and this is perfect. I use very little on the apples of cheeks - it can be layered for deeper look (or I add a darker version of the same cream for a more glam evening look). I like using the Stila Cheek Cream over Stila tinted moisturizer (I use Bare for my fair skin, and sometimes also add a little bit of Warm for a light 'sun' look).