I have mildly red cheeks, so I use a cover-up that will even them out.  I apply the cover-up to them, then apply a finishing powder, and then my foundation. this cover creme works perfectly for this.  I apply it with a stiff concealer brush, by dabbing it all over my cheek.  It sits well underneath my foundation  and stays in place all day.  You get a lot in this jar, so this will last you a really long time.  That makes the price worth it.  Dermablend is a great brand, and has become one of my favorites!