Gentle, effective, no sting.  With little moisturization,  I apply this  after washing my face with water, and it removes my eye makeup and grim of the day nicely.  No fragrance, and you wonder if it is not water!  But my eye make up is often the tougher area to  clean off, quickly.  I am not normally big fan of make up remover, but this simple product wins a point from me!