I wasn't crazy about the olive green color, but I didn't buy it for the color.  I've used plenty of duct tape over the years, and this stuff is outstanding.  It's really strong, but is easy enough to tear cleanly.  Some cheaper varieties of tape are hard to tear without getting strings or strips, but not this.  The adhesive sticks GREAT, but the odd bit is that when you have to remove a piece, it peels off cleanly.  It reminds me of a post-it note, but with bigger 'teeth' to hold on.  I carry it in my truck every day, and wouldn't be without it.