I will not purchase any toothpaste with Whitener in it... Whitener softens the enamel of the teeth as the whitener is peroxide. So I purchase this Colgate Total without whitener,  and it is now harder to find a toothpaste without whitener. Amazon is the ONLY place I can find my Colgate Total without any whitener. So... I will always purchase my toothpaste from Amazon. Thank you Amazon for having this toothpaste available. Please always keep it in your list inventory of toothpastes.