After trying several pastes for mostly receding gum issues, this by far has been the best all around mouth care. The pastes were great, but even with one of them, my toothbrush was gummed (no pun intended) up, took forever to clean it and really did not target the gums specifically. Reading about aloe and other properties, I found this and this one has become my favorite paste. The gel is not loose, tastes a nice mint and leaves an extremely clean feel to my teeth and gums. I will continue to purchase this one and have passed on my used tubes to a friend a work who has other issues.