I actually ordered this Belkin Ethernet cable for it's certified status and did receive a new (packaged) Belkin Ethernet cable. Plus, the price was the lowest I've found for this brand name cable. Of course, it's working fine. It's manufacture and durability appear among the best. Don't get me wrong, I use and am happy with the generics too...only difference seems to be the thicker construction of this Belkin brand. I expect unparalleled performance and longevity from this cable.