DiRT 2 was like this.  I'm becoming more & more suspicious of games like this that require a continuous open Internet to play.  It just seems like bait set out for some young naive prey to fall for.  Does anyone honestly believe that personal information is collected for no particular reason?  I don't care what they say publicly.  Any assurances of privacy protection are quite hollow without close oversight, and nobody's looking.  It's quite a different thing to knowingly step out into a multiplayer server where you know you're being tracked, but this type of continuous spying is something more.  That aside, this carrot on a stick has more problems than just security.