My Golden Retriever loves this particular Nylabone. We own about 30 nylabones, but this one is one of the most popular. My dog always digs through the toy box to find this toy! It has a significant texture to it, so I wasn't sure about it when I first purchased it because I thought the textured plastic would be easy to chew pieces off of. Luckily that wasn't the case and it is still being played with serveral months after I purchased it.