Our dogs have an obscene amount of toys. I thought that this would be funny to get for them as a joke. Little did I know how much they would love this toy. I have to put it up on a high shelf most of the time. If I even go near it they freak out. They fight over it, they'll do ANYTHING for it. And they haven't destroyed it yet, which is a plus. I am buying a second one so that hopefully we have less drama in the family.