My cat was perching on a chair, looking fairly bored but watching me intently as I sat on the floor pulling the cling wrap off of this. As soon as she saw what it was, she jumped down and started meowing repeatedly at me. She totally knew it was for her! I set it down and she went to work on it right away. She was already scratching the cardboard and playing with the ball before I could even get the catnip on it. The catnip only sweetened the deal after I managed to sprinkle it on in whilst trying to avoid her claws. I've had it for a couple of days now and she visits it frequently, batting the ball around and around. I have no idea what is so enticing about it, but I'm so happy that she's entertained!