I have a one year old lab (about 50lbs) who loves chew toys of all kinds. But he tends to shred most soft toys within hours. This one he prefers to carry around with him and toss about rather than sit and chew on. He cannot resist the "oh, no!" sound it makes, and a person squeezing this toy sends him into a frenzy until he manages to get it. I don't think it would handle a prolonged chewing session any better than other plush toys I've tried, but given the way my dog plays with this particular toy I would recommend it.