This product is by far the best ear cleanser; better than the prescription one as well. Max has chronic ear problems secondary to having atopic dermatitis. Ark cleanser is gentle yet very effective ; I use a bit of vinegar diluted with water regularly as well but then use the ark cleanser; it soothes his ear immediately and leaves a scent of cinnamon .  Poor Max his ears get so inflamed that it even takes the prescription meds 3 days to get the swelling to go down ; so this ark cleanser working on day one has totally amazed me.  It must make Max feel the difference as well because no more struggling with him to be still he actually leans towards me when I use this product. Super thank you please don't stop making Ark ear cleanser. and its all natural ; just doesn't get any better than that.