This is the second Lambchop toy I've bought for my Maltese. She destroyed her first one. (Not that it is flimsy; she just played with it so much that she killed it.) Gave her this for Christmas and she was running around with it before the paper was all the way off. I don't know what it is about this thing that she likes so much... Its feet have little squeakers and there's one in its main body as well. The squeak isn't obnoxiously loud, as some toys are. (I think the really loud squeaky toys scare her.) It's almost as big as she is... maybe she sees it as another puppy. Who knows. It's very soft and squishy, which I also think she prefers over some more "durable" (like Kong brand) toys.