Love this Mr. Bill "Oh No" toy. My dog's almost 2 yrs old now but he went nuts when he saw one of his very first toys, he loved as a pup. Press the belly & it says: "OH NO" for those who are old enough to remember Sat. Night Live's Mr. Bill. The 1st one we bought lasted a good 3 months which is pretty good for these soft toys. Even if they don't hold up forever, it's got arms & legs for those dogs who like to TUG on toys with their people. Love our new Mr. Bill