I guess I love it too since it saves me bank from the high end stuff they used to get as well. They love the stuff and eat it all, so I am a happy cat mom. Moist food diets over dry any day for the difference it made in their overall health. Even cheap moist food beats dry I was always told by veterinarians. Something about how their kidneys process water anyway and I guess moist food is more like a mouse than dry kibbles. My finicky felines don't like shredded or bits type as much as the pate though. Your mileage may vary.