My mom has a standard poodle who she got this for two Christmases ago. The poodle lovedddd it! He still carries it around and it holds up great! I brought my puppy Rotti over to play one day and sure enough he found it too! He loved it so much I had to buy him one for home! They hold up great and the "ooohhh noooo" sound works for a very long time and they LOVE it!