One of my retrievers has officially claimed this as her own. She's a strong chewer and has began to decapitate dino. The pieces that she chews off are very small, but you may want to supervise your strong chewer at first to gauge their chomping power. I pictured this somewhat bigger in my head, but it's no smaller than a standard Nylabone. I have no second thoughts about ordering a second or third if that time ever comes.