OMG! I must have missed the size of this pup! It's so big, in comparison to the little one they sell at the pet stores. I've added it to my puppy's Christmas Stocking, and he filled the whole top of the sock. I've seen my kid already eye-balling it lol As you can tell, it's a great buy, and with Prime arrived right away. We're in love already! And he's soooo soft.