Our new puppy loves this toy, and he's well on his way to ripping its leg off. It's not going to last long-- it's not really made to survive a puppy who's bent on destruction-- but he really likes it. It's a good size for him, easy to carry around. But when he hits the sound button inside it and Mr Bill goes "Oh nooooooooooo," it really freaks him out. Every time that goes off, he cries and runs away for a second. I wonder if the "noooooooooo" sounds a bit like a dog howl to him? I've also noticed that the cat comes running into the room when the "oh no" goes off-- he's fascinated with the sound.