My cockapoo loves this beef treat!  It is healthy and is soft.  I add half of one to his breakfast and dinner.  He loves it!  Highly recommend.  One word of advice....I order the 5 pack of both the beef flavor and the chicken flavor.  The expiration on the 5 packs of beef is in April.  While I have until October regarding the Chicken flavor.  So make sure before ordering in bulk that you will be able to use it up before expiration date.