As promised it is as firm and more like the original. Unfortunately, my last few generations of cats sure don't like it....I'm not sure why previous cats loved it, I assume new ways of making it...don't know BUT, this is not like the runny stuff I've bought in recent years, which is good. It's easier to put on my kitty's paw for him to lick off, and whether he likes it or not, it does keep him hairball free