That is a question I ask about most of Petra's releases. This album was huge for the band. It was also released on A&M Records, a record company that has Brayan Adams,Styx and many other big name rock bands. Unlike most fans, I bought my copy in a regular music store and not a Christian music only store. I don't like when music is labeled and I am sure that is the reason Petra went to this label. So they could reach an audience beyond those who already know the band. Great marketing plan and I was glad to see this album available in a secular market.