I bought this for the frosting on my 1 year old's cupcakes.  They looked like Elmo and I was hoping to use the beet powder instead of loading the kids up with red food dye.  It turned out more maroon than red.  I was able to use the beet powder and just add a little of the Wilton red dye and they turned out great.  Less is better than full dye!  Did not notice any bad taste.