I get a real kick out of 90% of American consumers that think everything spicy with a Mexican name is TexMex. El Yucateco products come from the Yucatan not the border. The wonderfully ripened chilies and the fresh flavor they produce is what sets this product apart from their competition. I beleive this is the finest brand of Mexican hot sauce on the market because you can taste the chilies as if they were picked yesterday.