I used to travel to New Orleans just about every week and was always offered coffee with chickory. I got used to it after a few years and got to where regular coffee seemed weak. Then I quit traveling to New Orleans and started drinking coffee without chickory. I was just fine, until  few weeks ago we went to New Orleans and I stopped at the cafe Du Monde for coffee. Got back on the chickory "kick" once again and brought home a can of their chickory flavored coffee. We personally like he taste and my wife thinks it is too strong. It is very good coffee and if one is looking for an instant dramatic change to what they have been drinking they should sip on a few cups of this coffee. You will certainly noticed instantly the change and you might even prefer it over the regular coffee.