I have been using the very product for about a year.  I was purchasing it in the 4oz size.  This quart size is really perfect if you bake a lot.  For at least 15 years I was ordering the actual Vanilla Beans in bulk....50 at a time.  They are expensive.  Can run $1.00 - $2.50 per Vanilla Bean.  They also require a deft hand when it comes to splitting the bean and scraping out the tiny vanilla specs.  This product has the vanilla bean specs in it.  So simple, so easy to do....just measure.  And by-the-way, it even makes your baked goods taste terrific.  No more Vanilla Bean purchasing for me.  This product is every bit as good as a vanilla bean, with way less work.  And so much more economical.