WONDERFUL vanilla! We have been using the standard grocery store teeny bottle for years, and as we started baking more, figured it was time to invest in some quality vanilla. The difference is noticeable (to us at least) and as always, a tiny bit goes a long way. Rich, full, natural taste. It is an extract, but is not meant to be overpowering or very strong, more to add a hint of quality flavor. (basically - something strong does not mean it's good)