I use this carob to flavor my ground sesame seeds that I roast in coconut oil and sweeten with a small amount of honey.  The carob is full of vitamins and has not caffeine like cocoa. The taste is very similar to cocoa.  I also use it in my Paleo candy; 1/4 cup carob powder, 1 T honey, 3 T coconut oil, 1/3 C coconut and 1 cup various chopped seeds and nuts.  Cool in the frig and delicious!