I am not the biggest mayo fan, but I enjoy putting it on burgers and hotdogs. Recently I played Splatoon 2 and sided with Pearl for team Mayo. I have become aware that Japanese mayo is different and had to try it. I like the squeeze bottle a lot, and the cute design. It's very easy to spread and made cool shapes on your food. To me, an American, it tastes more tangy and warm. It also feels very light, compared to heavier mayo.