The pleasure starts when you open the box and the cookie aroma greets you. Then you have to force yourself to wait while it's steeping.  But it's worth it when you take that first sip ... aaaahhh, bliss! The taste is not as sugar-cookie as the aroma would suggest, it definitely reminds me of the traditional cookies but in a subtle way. I really like that it doesn't have an overpowering cookie flavor as that would be too sickly after a few sips. This tea will remind you of the holidays long after they're over!