I had to go online and purchase this tea because the store is always out of it.  Very popular flavor.  This does have a strong cinnamon flavor but I don't steep it too long.  If you want it stronger then steep it longer.  My husband bought this during the holidays and we all love it.  I usually steep this with my green tea.  I get the benefits from the green tea with a great tasty cinnamon apple flavor.  We also love the peach flavor.  We use decaf and Celestial Seasonings uses the CO2 decaf method.  Highly recommend.