I was first given this treat on a trip through England when the B&B owner offered me some for my breakfast.  She had a sly grin on her face, and now I know she was expecting me to react like most Yanks do, but she and I were both surprised.  A tiny dab of this stuff on the corner of a piece of toast was sheer heaven to me.  I felt a sense of wellbeing spreading from my mouth throughout my body.  I know that sounds a bit extreme, but that's really how it felt!