I brew a lot of herbal (no caffeine), fruit-flavored sun tea in the summer, as a family we drink 1 gal/day (Note: we don't drink black iced tea, so our taste buds aren't expecting that flavor). I usually use various flavored herbal tea bags, sometimes throwing in a few of these too, always sweetening with healthy, no-sugar stevia added to the whole pitcher. When we were caught without our daily gallon, I decided to make this "straight," since it brews quickly. Turns out my husband and son love this by itself! Told me it tastes (good) like some "bad for you" fruit juice flavored drink. As I pay $6/box at grocery store & it seems I will need to purchase much more, found it here on Amazon for much less, of course :-)