I've spent a lot of money on hi end cables thinking they would make a huge difference on my tv viewing experience. My old cables were thick and difficult to roll up or adjust. I needed another cable for an addition to my entertainment center and decided I'd try out one of less expensive cables.  Not only was it a nice solidly made wire but it was also flexible which was a nice surprised after dealing with bulky cables. Will definitely look into replacing all my cables with more of these not only because of flexibility but also due to great picture quality.