I have never used any of the knock-off tapes in my Brother labeler so I can't compare with others but these work well and make a nice label. However, Brother has learned from HP that their future is in selling tape, more than label makers. They have the machines set to waste label tape by printing with large margins of blank tape. If you print one label at a time, it is possible to waste 30% or more of your tape in oversized margins. This is no fault of the tape but the label maker.