the reason ill take a eInk reader over a kindle eInk reader,  is because the nook has expandable memory (up to 32GB). when you get to the fire and nook color/tab its a different story. the simple touch is light weight and the battery life is amazing. if you just need an eReader with out browsing the web this is perfect. feels great in the hand, the screen size is just right and loading books are very easy. although if you can afford a simple touch with glow i would say get that one for the light.