Let me start off by saying that I am a fan of Amazon.com. In the past month alone, I have made at least 12 purchases.  I was browsing around just now and decided to see what Amazon.com customers thought of my newest electronic device.  I was thrilled to see the high rating, but disappointed to see the price; $40.00 more than the thing costs at B/N since its release last month.  Amazon, you need to do better here!