Due to my computer setup, I needed a USB extension cord. I shopped many stores in my area and the price was $35-$40 either of Monster Cable (also known as the "I am a yuppie and have too much money burning a hole in my pocket" brand) or of indeterminate quality. I was not going to drop money in that range for something that might have cost fifty cents in China to make and I was not going to enable a corporation like Monster, who I feel is fleecing consumers with technological snake oil.