Excellent product at this price point. Easy easy easy, intuitive. Just open the package and start bird watching. The one-touch focus is a no brainer. Perfect for neophytes and amateur bird watching. The case is adequate at this price point. Relying on the Amazon best seller status is spot on for this product. Knowing nothing about sophisticated optical devices, you cannot go wrong with this pair. Pleased with the fact that you can view crisp, in-focus images without any kind of eyeglasses, regardless of your prescription thanks to the superior focus quality of this item. Only wish is that the lens covers fit a little more snugly, would snap on, and maybe came with attached lanyards for each cover. However, this small fact is irrelevant given the price point, quality and ease of use. At this price, buy several. One for the car, one for the front yard, favorite voyeuring spots around the house, stocking stuffers, office grab bag gift. Affordable, practical, something virtually everyone would find a use for.