Completely, utterly addictive. We put these in the freezer and eat the bears frozen. It slows down how many we eat and they taste great that way. These are not the sugar free variety which apparently cause stomach issues (to say the least. The reviews are hilarious!). The flavors are distinctive and very tasty and the consistency is gummy. When frozen, they are obviously hard but quickly melt down and taste even better. I can't buy the big bag anymore because I end up overindulging but the small bags are good for a few different snack attacks. These are best gummy bears I have ever eaten and I am a gummy candy connoisseur!