I was hesitant and couldn't decide between this and Shure's cartridge.. Then  l read a lot of people said that this particular cartridge is bright and I know for sure Shure is warmer (i've owned one before). 440mla has a more detailed sound according to many videos and samples I've heard and since my speakers tend to give out warm sound anyways, I figure I should get this "bright" cartridge (knowing that it will be toned down by the warmth of my speakers) and it happened, beautifully.. just right!