I originally bought this about 20 yrs ago from QVC (after an article appeared in a magazine and it completely sold out at Nordstrom's). I remember paying about $25-30 for it, back then. I almost bought it from HSN (for about $30) recently, but found it here and I was soooo happy!!!! I love the natural, floral, botanical scent. I usually put it on, comb through, blow dry to get it penetrated and leave it on all nite. Then in the morning add a tiny bit of water and a handful of shampoo and "dry shampoo" it out, it usually takes a second shampooing after rinsing out the first. My hair ends up looking and feeling very soft, healthy, yet not limp, stray gray hairs somehow seem to blend in and it looks like I just had a haircut. I really love this product, am very happy to find it again and at such a great price, too.