I am very pale, almost ghostly.  I wanted something to give a little color to my face so when I came across The Balm's Bahama Mama I thought I would give it a try.  When I received the compact the product did appear a little darker than I was expecting.  It will work for pale girls like me but you really need a light hand with this stuff.  A little goes a very long way.  This compact should last me over a year in my estimation.  For those with darker complexions this should be a perfect fit.  The color does blend very well in my opinion so I think most people can make this work for them.