For years I've been more of a gloss and balms kind of gal but lately I've really wanted to move toward more lipstick wear to look more polished and put together. But finding a lipstick that doesn't get dry and rub off within an hour is proving difficult. I live in a very dry climate so moisture is a must in any lip product. While Jouer Hydrating Lipstick wasn't very moisturizing it went on smooth, had a nice finish and didn't feel too dry or too goopy.