This is more of a rose pink..kind of like bazooka bubblegum when you first open the wrapper!  I prefer a darker shade but this looks  good on and for what it makes my lips feel like..it was worth ordering.  I don't think I've ever had a lipstick that I put on at 6am, drank coffee off and on and finally ate some late lunch...still can feel the protection on my lips.  They're soft and smooth and I haven't reapplied during the day.  I can't really notice that the color is still there but my lips feel "coated" and soft and smooth as I said.  I'm thinking all the colors may be a bit lighter than what they show up as online.