I love this.  I was surprised at how difficult it was to find a truly matte bronzer.  Most have at least a tiny bit of shimmer which I hate.  They don't look natural or beautiful on light skin.  A lot of makeup artists say that a shimmery bronzer is great on people with deep skin tones.  My skin tone is light-medium.  The Balm seemed like a good one to try based on some YouTube reviews I watched.  I am absolutely pleased with it.  It's 100% matte, has a soft and creamy natural texture.  It is a powder but it really melts into my liquid and cream foundations beautifully.  It has good pigmentation, and a little bit of product goes a long way.  This makes it easier to work with since you don't have to keep layering it.  I find that products that aren't pigmented enough require a lot of layering which makes the product look caked on.  It is VERY easy to blend.  I love the shade most of all. It isn't too warm or cool.  It isn't ashy.  It's the perfect color for warming up your face.  I use it in the hallow of my cheek, my temple, jawline, and hairline.  Will continue to try out more products from The Balm.  I also love the Hot Mama blush!