Tad Maxwell has turned into a work alcoholic over the years.  This helps to not only keep his business in the air but to keep his inner werewolf in check.  He is struggling with what it would take to let his werewolf out.  Since his nature is latent and must be triggered.  Knowing it can only be triggered by sex with another wolf, and he doesn't want to just have sex to trigger the wolf.  So his human and werewolf side seem to be in constant opposites of each other.