I have used this brand yarn before and was okay with it.  But this time I didn't like it.  I don't know if the manufacturer has changed something in the production of the yarn or if I have spent so much time with wool and handspun fibers that I've become a yarn snob.  Anyway, while working with this yarn to make a chemo cap I found the feel of the yarn to be too plastic-y.  It felt stiff.  I hope it will soften after washing.  The color, Neon Pink, was well named.