Nice red color.  The shiny side is a little bit streaky, but the matte side is a good solid color.  I used this to wrap presents, and flipped the paper over so the matte side would appear.  I worried I might be able to see through it, but you can't.  And it's not too brittle for wrapping (a little moreso that regular wrapping paper, but still sturdy).  I also bought the green.