It is a bit more expensive than some other brands of gel medium I have used, but it doesn't get thick and goopy like some do. I would recommend this anytime you need a slight gloss finish. I do art journaling and like the quality of the Golden brand. I use it like glue and put on the surface and then over the paper I stick down. However, if you plan to write/stamp over it, you would be better served to get the matte finish instead of gloss.