I crochet and donate everything to NICU's for preemies so a very soft yarn is a must have. Pound of Love is my favorite brand of yarn. Being disabled, going out to shop is very difficult so I depend on Amazon a lot. The cost of this yarn compares with what I'd pay with a 40% off coupon at craft stores. You can't go wrong with the purchase of this yarn! I've bought it in all colors over time.