My daughter does a lot of projects and has recently been doing a lot of crocheting and macrame. We are a half hour from the nearest yarn store and I don't want to drive that far to get a single skein of yarn when she runs out of a color! So she tried Red Heart on Amazon and is very happy with it. It's soft, and the price is unbelievable for such a large skein. I order from Amazon often so it's no problem that it's an add-on item. We'll be buying more Red Heart yarn.