The regular retail price on this is $3.49/yard. In retail fabric stores, you can use a coupon to bring that down, but the current pricing on Amazon is excellent. This is a nice midweight interfacing that will firm up cottons and is EXCELLENT for stabilizing t-shirts for making t-shirt quilts. It does take a pretty hot iron to firmly attach this product, so be sure the fabric you're adhering it to can also stand that heat setting.