This was a real bright neon pink and I used it for  an item I make and sell. My customers were happy with it because of the color. Had one customer wanting another one she liked it so much. Some people have a hard time working with fun fur but I think its because they are trying to use if for something that fun fur is not meant to be used for. I love working with it for the things I make with it. I ordered some other neon colors too. Arrived on time as said. Love the color so beautiful. Picture is close but so much prettier in person.