Stays on, multiple uses so far and it wipes right off with a simple baby wipe.  No hard rubbing.  Used this for Halloween...for simple dress up stuff (we bought an extra book of ideas to have more fun) and even used this for Christmas for Santa's helper.  Don't think I'll be throwing it out or packing it away like we usually do with the Halloween makeup we buy in the store each year.  Seems like it will last a while.  I just put the whole thing in a freezer bag and zipped close to keep it fresh.