I love, love, LOVE this bright orange color! I have checked at a couple craft stores in town but could not find anything even close to this brilliant, bright orange. The yarn is soft but not super-soft like yarn that is used for baby blankets. I have not had a chance to work with it yet since I am waiting on more yarn to begin a project but I have worked with Red Heart brand yarn before and have always been pleased with it. Also, I got my package fast so I appreciate the quick shipping :) I would def buy from this company again in the future.