Okay, so we are new to the "Elf on the Shelf" tradition. My granddaughter is only two so I let her open the box. I had her hold the elf while I read the story, which, you more experienced shelfers know that is a no-no. We were able to fix it with, "Christopher will have to go back to the North Pole tonight to get his magic back", whew! That being said, the book is big and the illustrations are beautifully colorful. Christopher looks EXACTLY like the illustrations. On one particular page he is pictured actual size, face on, my granddaughter noticed and placed Christopher on top of his picture. I think it just helps with the fantasy. The doll is super cute and seems to be well made. I think the bendable arms will be helpful in coming up with creative ways to place him. The holidays are all about traditions and I think this is a really fun one. I'm very happy with the purchase.