I remember this game fondly from my childhood, and it's one of the few preschool games that I don't dislike as an adult.  My children ages 9 down to 4 all enjoyed playing a couple games together.  The youngest had help in counting and moving his piece, and the next youngest had to be occasionally reminded to look and make sure they were going in the right direction (numbers getting bigger), but it was a good time for all.  The board is nice sturdy cardboard, as are the pieces.  And the board is much more bright and cheery than what I remember from my childhood.