She named ours 'Nelf' the Elf. I know, not too crazy, but hey, she's two. But it's so much fun to read the book to her and then move Nelf all over the house everyday and have him get into some mischief. Sometimes I forget about him when my wife hides him until my daughter comes running in to tell me she found him. It's a lot of fun for everyone. The book is well written and it's going to be a great tradition for years. If you love your kids, get the Elf on the Shelf. But just don't name him Nelf. Thats already taken.