This is our first year using Elf on the Shelf. Our boys are almost 2.5 and 10 months old. Our toddler LOVES to look for "Jingle" every morning. It's so fun to see how excited he gets. He loves his little elf. We read the story during bed time every night as well (along with several others). I loved that the book mentions children saying their prayers. I feel like it's a great way to merge the fun Christmas traditions with our Christian beliefs and offer the Children a special tradition they will hopefully pass on one day. The elf is adorable and the perfect size for hiding and posting. We kept his hands sewn together because it's easier to hang him in different areas. I'm glad we waited until our son was big enough to enjoy the Elf and am looking forward to next year when we can play with both boys. There are lots of cute ideas for Elf posing on Pinterest and I've come up with a few on my own as well. We take our nightly picture of our son with Jingle before bed so we can keep track of all the hiding places. It will be fun to look back on as well each year. Great idea and love that this product started as a family tradition with sisters and they shared their tradition with all of us.