After buying the elf for my 3 year old, I couldn't resist and bought one for my nephews and niece. They ard 10, 8, 4 and 2. All the kids got into the morning search and their Mom said that she never had to drag them out of bed like usual. My 8 year old niece was the most enthusiastic and proud that she picked the elf's name. Jingle also kept her on her toes and she was golden, knowing that he could be watching. She apparently had one in her school classroom and that added to the fun.