We got this game as a gift for my daughter's 7th birthday; that was in July of 2012 and we have enjoyed playing it. The first few times we played it as a memory match with all of the blue backed picture cards, which our family all found fun. Myself and my husband appreciated the fact that it wasn't as monotonous as standard memory match game, in that the "matching" cards aren't exactly identical. My daughter liked the fact that it wasn't *babyish*, implying that regular pair matching was for much younger kids.