Got this for six year old boy, he LOVES it.  The elfs name is Bluki (we figured that out as a family, was a bit complicated but fun).  It's a bit of a chore moving him every night, just because sometimes we forget and have to scramble in the AM or come up with a reason why Bluki is in the same place (he liked that spot, I guess).  At 30 bucks it seems pretty expensive, but at least it's going to be used for a couple more years and probably passed on to someone else by that time since it will stay in good shape.  We place Bluki up high in different places around the house so our son can't get to him.  He knows he's not supposed to touch him so he doesn't even ask or try.  Bluki is now back in his box waiting till next year...I mean, he's back at the North Pole with Santa.  There isn't much to the elf, but he's very light and flexible which makes him easy to place in odd spots.  It's all just very cute and Christmasy and the little ones love it so I highly recommend.