I've given this, along with Llama Llama's Little Library, as a baby shower gift.  It's something that can be used when the child is a bit older, as opposed to all the gifts used right away, like bibs or bottles.  I also bought one for my 2 year old's second birthday, and she loves her "nah nah", as she calls him.  She grabs him, and cuddles him while we read our Llama Llama books together.