The Elf on the Shelf pets are adorable.  We already have the reindeer for my daughter.  Now, we purchased this for our son, so they each have a pet they can touch and cuddle with.  The story books are really sweet and they are a great bedtime read during the Christmas season.  I love that the books are hardbound and have wonderful illustrations.  They really capture my kids' attention, and that's hard to do with my 2 year old.  The story lines include a wonderful meaning of Christmas magic and cheer.  My kids look forward to the animals "appearing" on Black Friday (when we traditionally put up all of our Christmas decor and Christmas tree) and miss them on Christmas morning since they "fly back to the North Pole on Christmas Eve to help Santa. "