My 5 year old brother loved it so much that we played it twice after we got it. It was simple enough for him to get the rules but also not super super easy to win (I kept getting sent back with the picture cards in the first game and him in the second). My first time playing Candy Land as well. He also liked the story that goes along with the game and made up stories and dialogue as we passed by the different characters and sections of the board.