This Elf on the Shelf is so much FUN! I have seen this product available for years! My oldest is finally old enough to understand and get the Elf on the Shelf. (Ages 3,2, and 1) my Three year old every morning gets so excited to find our Elf "Spike" and understands what the Elf does! My two year old goes along with his older brother. I would recommend ages 3 and older.