My son has been read the book 'llama llama red pajama' every single night since he was born. He's 11 months old now.  We have the book memorized!  He can't go to sleep now unless the book has been read to him.  It was only natural that he get the plush toy to go along with the book. It's a huge hit!  My 6 year old niece has learned to read and loves reading my son the book. She too wanted the plush toy and really enjoys her own.  I was a little concerned that llama llama's toy might come off his hand, but we've had it for several months now and it's still completely in tact.  We love it.