I am always seeking toys that encourage imaginative play with more than one child.  This has been one of the best toys we own for several reasons.  First, my two children, ages 2 and 5, can find a middle ground with this and have a blast together!  With no fighting!  They will spend over an hour simply play shopping games which leads into more thoughtful games.  Second, it is a great tool to teach about money.  Not just how to use money, but some of the deeper lessons of money.  It may sound silly, but, every day I ask my son "What would you do with all your money?"  The answer has changed from "Buying every toy on Earth" to more thoughtful statements of possibly helping someone.  Finally, I also appreciate that it's solar powered despite being plastic junk.  It is durable and all around a great item.