This is very cute! Definitely geared towards older girls as it's more of an activity book than a journal. There's a lot of surveys and questionnaires and artsy activities for them to do, more of a fill in diary. The decorating is a lot of fun but it's messy and takes a long time to dry. My daughter's favorite part were the charms. It definitely keeps them entertained and it's a fun keepsake for them when they get older!