We love our Elf on the Shelf. We named our Elf, Eddie. My daughter (she is 4) talks to him every time she passes him.. :-) I recommend this NEW family tradition to all parents with young children. It helps encourage good behavior because the elf is always watching to report back to Santa. My daughter even asked about Eddie this summer (we started it last Thanksgiving) we told her he was busy at the North Pole but checked back so she better be good never know when Eddie is hiding and watching. (LOL) She at times would see children out pitching fits and would say I bet their elf is going to tell Santa. WE LOVE ELF ON THE SHELF!!