Perfect for times that need to be mess free, like out to dinner in a nicer restaurant, on a plane, or in a car. The magic ink was really fascinating to an almost 5 year old, and it was great for travel and dining. It has activities that address a wide range of age and ability (doing a number scramble where the kid only colors in certain squares to just coloring in an outline), so minion fans will find this a lot of fun. It's also an upgrade from the parental generation, where the purplish color was revealed - these pictures are in color! (ooh!) The only disappointment he stated: no purple minions. Would definitely buy again.