We just received this game at Christmas.  Only played it once and we modified the rules a bit to get started because the kids were getting impatient with us adults trying to 'learn' it.  Our daughters are ages 7 & 9, I think once we play a few more times it will become easier and we will learn more about the strategy, but even the first game was fun, even though a bit involved to get moving in the beginning and never having played before.