I love the smell of this dishwashing liquid. It's fresh and hard to describe, but lemon verbena is not the same as lemon, so if you are expecting this to smell like lemons, it won't. Mrs. Meyers products contain all natural ingredients, so I don't mind spending a little more for them. I found the price on Amazon to be lower than what I pay in the grocery store, plus it's available in Prime Pantry, so it's super convenient to buy. I usually buy another brand that's also all natural and comes in a larger bottle and costs a bit less, but it isn't as concentrated as this and doesn't last as long.