I purchased the Jalapeno flavored ones and I don't even like HOT potato chips, but I wanted to try them for such a good price.  Anyway, to my amazement they are not that hot as long as you keep eating them.  Once you stop your mouth feels the burn, but you really can't tell while eating them at all.  And the flavor is really good.  They are not just hot chips with no flavor that's why I went through all six (6) bags in one day :(  And I just ordered some more for next months subcribe/save.  They are good, believe me....addicting good!