These chips are like crack in potato form.  I'm not generally a huge fan of potato chips, but Kettle Brand Chips seem to get potato chips right.  They're not overly oily, they're extra crunchy, and in the case of the Backyard Barbeque chips, they taste freakin' awesome.  The flavor is salty, sweet, and tart - but in all the right proportions.  The only problem I have with these chips is that there are simply not enough in the bag for me - not a bad thing though...have to exercise some restraint.  Maybe.  Totally would buy again.