Somewhere along the line my toddler got introduced to marshmellows. Perhaps it was due to the fact that my wife uses them in cooking with a few items, sweet potatoes come to mind. In any case, I started using them as little rewards when the boy would do something right, as desert after a meal and as a sprinkling of things in his cereal. He just loves marshmellows. I try to keep the "candy" content of his diet down to a minimum, so I switched over to the smaller miniature marshmellows. He barely noticed. In any case the Kraft brand is excellent. They're nice and tasty and fresh. Perhaps with the next pack I'll try some of the flavored varieties.