My husband and I started eating brown rice because we are both diabetic and makes our blood sugar spike less.  We love the Lundberg Basmati Brown Rice, but we sometimes have a difficult time getting it locally.  I was very pleased to be able to get it on Amazon Pantry.  It has a subtle nutty flavor and it isn't as mushy as white rice.  We use the brown rice setting of our rice cooker to cook it and it cooks perfectly each time.  I was rather worried that some of our young grandchildren would not like it because they love white rice, but recently we all got together and even the pickiest eaters were going back for seconds on the rice!  We are very pleased with our purchase!