In the UK or Ireland we are well used to strongly flavored salt and vinegar chips (or crisps as we would say) and its nice to see Kettle bring out a bold version here. The vinegar punch is so strong that some people may be put off, but many will love them. The good thing about them being so strong is that I end up eating only a few at a time :) It would have been nice if they used a more interesting type of vinegar than white distilled  malt vinegar, unfiltered vinegar, or even cider apple vinegar would have been interesting. But even white vinegar can have health benefits if taken in moderation  its a very strong preservative / antimicrobial agent for one thing. These chips may just cure your sore throat!