I have to say this mix comes out better than my homemade cornbread.  It has a nice moist texture as opposed to a gritty consistency.  Very flavorful.  Be careful how long you bake it or it will get crumbly.  I baked mine almost 5 minutes less than the instructions read and cooled the pan on a rack rather than a flat surface.  Another difference is to use a metal pan.  As long as the price stays the same I'll continue to purchase this item as desired.