We have tried this brand as well as several others and we only occasionally buy the Jiffy brand. For some reason the taste we get is a sweet taste which none of us like. Nothing wrong with the product, just a  taster that appears to be too sweet for us. The price on the internet is actually better than store prices here this past week end. Now there is the shipping but if you live a great distance away from a large grocery store, the shipping charges may be more reasonable.