Alright, it's just dish soap but there is something different about it.  First, it is great on grease.  Secondly, it is not overly perfumed.  The scent is subtle and pleasant.  I hand wash my dishes now that my kids have moved onward and upward, so dish soap isn't just for getting things ready for the dishwasher anymore.  This is a bit thicker than the name brand option I have gotten used to, so, while I ordered this because there was too much snow for me to drive 20 miles to that big box store that us rural folks have become dependent on, I am glad I gave this a try.  I am so impressed with Amazon Pantry.  It is quite a service.  I was skeptical but they wowed me!