Amazing and yummy shells mix.  I have to say Velveeta is more expensive than other brands of mac and cheese but it is honestly the most yummy of all of them. The liquid cheese is the key..Im sure of it!  I adore this mixture and try to have it in my pantry at all times as a side for dinner.  I highly recommend it.  I haven't seen any no name brands with the liquid cheese option but, I think either way I'd stick with Velveeta for my yummy mac and cheese nights.  Oh and as a note, did you know that you can add stuff to your mac and cheese for example bacon. Yes bacon sprinkled in is amazing.