This cereal is nice and chocolatey.  The chex part tastes like regular chex, which is really good.  There are about half of these regular ones and then the others are the regular chex with a chocolatey powder sprinkled generously on them.  The milk becomes chocolatey quickly, and the chocolate chex also keep a lot of the chocolate on them.  If you like chocolate cereal or cereal that turns the milk chocolatey, you'll like this.  The flavor is a nice chocolate taste.  Not too sweet.  Just right.