This rice has a moderate jasmine flavor. Ive had rice grown in India that was distinctly more floral tasting, but this rice is very good tasting, is grown in California so is not treated with any pesticides we don't know about, and has a great heavy duty package that seals tightly with a Velcro-like system. This closure is really nice, because it protects the rice from moisture, pantry moths, etc., keeps it from spilling, and does away with the need for storing this grain in a canister. The shape of the bag allows it to stand up on a shelf until empty, another plus. I'm a confessed rice aficionado--I think it is the single most perfect food--and Lundberg varieties are across the board excellent.