Awesome ground flax. I've seen stores trying to sell ground flaxseed for whackadoodle prices and that was just not cutting it for me. I'm so glad I found this on Amazon. I add this to smoothies mostly, but I also use this to make a "flax egg" instead of using eggs in recipes. Most people recommend using freshly ground flaxseed in order to get the best consistency, but I have not had trouble with mine. It's a little more runny than a perfect flax egg, but it works just fine in my recipes. I've used Spectrum brand flaxseeds (not ground) before and I was happy with those as well. This is a great price and a brand I trust.