A few years ago I was introduced to Salt and Vinegar chips when I purchased the Lays Brand.  I've been hooked to Salt and Vinegar chips ever since. I love my Lays, but this brand is even better because the chips are thicker.  There's also something else about them that make these taste more superior.  I can't pinpoint it, but maybe it is just the thicker, crunchier texture.  (This brand is supposed to be healthier, perhaps that's it?)  Whatever it is, they are um, um, finger licking, good.