Krave is a cereal with an identity crisis. It's not nearly a grow-up cereal like&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Special-K/dp/B001E6KBJ4/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Special K</a>, but it's not a kids cereal like&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Fruit-Loops/dp/B001AMN3T2/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Fruit Loops</a>. If you're used to eating "grown-up" cereal, you will think this is too sweet. But if you are trying to wean your kids (or yourself) off of the cereals with a prize in the box, this may be a good transition. It is sweet, but not overpoweringly so. The chocolate doesn't have a super artificial taste to it, and I've enjoyed this cereal by the handful as a snack as well as by the bowlful in milk.