Taste is very subjective, of course, and there are lots of 5 star reviews here, but these tasted terrible to me.  Way too much artificial "butter" flavor and no "potato" flavor.  Very creamy, thin texture, I prefer more texture in mash potatoes.  Still searching for good instant mash potatoes. I agree with the one other reviewer who said the Betty Crocker were better, but they, too, are not that good.