I love the other Ito En Tea of Jasmine.. nice "flowery" flavor but I tried this flavor 2-3 times over a few weeks and couldn't figure out the problem. Finally I tasted it one day and thought.. that is it! I had quit smoking about 2 years ago and realized this tea tasted like liquid cigarette which may be fine with some people or possibly a different palate. Realize I always tried it cold also, having bought it for a cold drink.