Oatmeal is good for you. As you know, it's a great source of fiber and lowers cholesterol. Most Americans don't get nearly as much fiber as they should, so incorporating oatmeal into your morning routine has health benefits. My parents, for example, are in their 60's and 70's and they eat a bowl of oatmeal every day at breakfast. For heavy users such as them, this is the most economical way to buy Quaker Oats. At the time of writing, if you use Subscribe & Save, it's less than $7! One box has 91 servings, if you make it according to the suggested portion size. That's a fantastic bargain, especially if you have a large family. A single 42 oz canister costs nearly $5 where I live. This box is 8 lbs of the stuff!