It's Peanut Butter. It tastes good. It's creamy.  What to say?  The "Natural" bit is Palm Oil (vs. Hydrogenated Oils). It has about the very same amount of vitamins and such as regular PB, but a tiny bit more fat, actually. Not sure it's a big deal either way. Creamy and good taste. There was a very slight sheen of oil on top when I opened mine, not enough to be an issue. I like it.