I purchased this because it was the highest rated in the July 2011 issue of Consumer Reports.  Of the leading brands this was also a stand out in value at just .10 per ounce.  It was the only stain remover that worked in all their test categories of coffee, blood, wine, sebum, motor oil and grass.  None of the stain removers tested, including Resolve, were shown to be effective on cocoa.&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Shout-Advanced-Action-Cleaning-Gel/dp/B000QRDSVU/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Shout Advanced Action Cleaning Gel</a>&nbsp;was a close runner up in their ratings, but it wasn't effective against wine stains and it costs .21 an ounce.