I don't often buy frosting, and vanilla icing is definitely not one of my first choices (I'm a chocolate girl at heart), but since I was making a super chocolate cake, I decided some vanilla icing would be a good balance. I have to say I am surprised at how much I did enjoy this icing. It is surprisingly more rich then I was expecting, but I loved that it was so creamy. I really should have waiting until my cake had cooled just a little bit more, because this icing does for sure melt when put on anything just a little bit warm. Overall though, I liked it, and I would buy it again.