Not the strongest, most vivid Jasmine Rice I've ever tasted, but a very solid contender.  Clean, fresh, unquestionably the right strain of rice, but some of the imports have this beat flavor-wise.  Naturally, rice costs a lot in small quantities like this; I think I'll step up and buy a larger bag of an A-list brand next time.  Definitely recommended though if you want Jasmine Rice as a rare treat, and not as a semi-staple.