This stuff smells AMAZING. It smells like lavender essential oil. That being said, if you don't actually like lavender essential oil, this is NOT the product for you. It seems to do a good job keeping clothes fluffy, and I like that it's very concentrated. You only use about a tablespoon for a normal size load. I do NOT like the cap. The cap has the normal screw portion, plus a piece that goes down deep inside the neck of the bottle. I'm guessing this is to prevent extra product from leaking through the threads and spilling. I've seen other brands with similar caps, but this one uses twice the plastic and makes measuring the product odd. The full load measuring line is half of the capacity of the weird lid (i.e.: at the threads, where the weird neck portion SHOULD stop). I couldn't figure out why we were using it so quickly (we don't have THAT much laundry). Eventually I figured out that my S.O. had been filling the full lid and literally using twice the amount recommended. It's too expensive to waste!