I live in NYC, and not all of the Pet Stores carry this specific cat food. The ones that do are getting VERY expensive. While this is FAR from the cheapest cat food, it is in both mine and my veterinarians opinion - is the best quality and best overall cat food.  My cat LOVES it and this seller has a very good price.  It is an expensive cat food, but this is at least priced in line.  I highly recommend it.