Strong smell, but my little dogs love this. I like to mix this with Wellness dry food---especially since dry food has little or no moisture. Wet foods are not only good for pets with few teeth or other eating difficulties, but also provides extra protection against urinary stones. I ordered online, not just because I am lazy, but because the price is less expensive than in stores. This is the third time I have ordered, and I have not received any dented cans. Thank goodness!