This is a good price for a good product. The venison seems to agree particularly well with my dog. I mix some into his dry food. Wellness is a respected brand, but I have seen prices vary quite a bit for the cans. One of my local pet food stores charges quite a bit more. The other charges about the same but does not, for some reason, carry the venison. It's also available in lamb, fish, chicken, etc. I will buy it again.