I had heard good things about this food, but I was skeptical because all gerbil food seemed to be the same. I'd been trying a different brand of food every time I need a new bag (Brown's, Vita Prima, Higgins, several Kaytee mixes, Walmart brand, etc..). But this is the one food that my gerbils will eat every morsel of - any other food I tried, they would skip certain pellets or seeds until only that one kind was left. They seem to really enjoy this food - every time I refill the bowl, they come and get their favorite piece and go hide to eat it so the other one can't take it from them. This is the one we came back for.