I've been told I 'throw a ball like a girl.'  It must be true, because when I throw a ball it doesn't go very far (by the way I'm a woman, not a man).  I can't throw very far with this launcher, either, but I know they work well because I watch my neighbor use his Chuck It Ball Launcher for his retriever-type dog and he can the ball to go REALLY far.  I'm up to about 30' myself with the Chuckit, which I admit isn't very far.  But then again, my dog doesn't really 'retrieve' balls anyway, she just runs around with them in her mouth until I go and take the ball from her, so it's just as well.  But whatever, this launcher makes my ball-throwing time with my dog more fun.