This collar looks really cool, It's not an overwhelmingly bright but you can definitely see it across the yard on a dark night. I particularly like blue color. And it has three options, a slow blink, a little faster blink and steadily on. I like the constant on mode personally. The clip makes it really easy to put on and take off and the leash hook up ring is heavy duty and high quality. Plus it is large enough to hook up easily.