We are a family that really depends on the Kong brand. We have 3 dogs, the little one is not much of a chewer so we purchase for the 2 labs for the most part. We have a few Kong toys that have lasted for years (at least 5 years). This toy is tough but not quite tough enough. The older lab mostly wants to retrieve so this toy is perfectly suited for him. It is a great weight for throwing, easy for him to pick up, and has a varied bounce for extra challenge.