This is probably my fourth chuck it, maybe my third, in the past 8 years I've had my dog.  Between loosing them, or the dog chewing on them as a puppy, I replace mine ever few years or so.  This was the first time I bought one from Amazon, and there's something different about this one.  I've stuck with this exact "Chuckit!" brand the entire 8 years, but this is the first time I've had a hard time getting the ball to launch out properly.  I'm not sure if this is made at a different facility, or what.  But... it's hard to say no to Amazon's low, competitive prices.