Our 2 year old Lab LOVES Mr. Bill.  He holds up better than other plush toys and continued to cry Ohhhhhhhhh Nooooooooooo for about 4 months.  A few trips to urgent care for stitching kept the stuffing intact in between.  He's lots of fun to throw and play catch with and our Lab never tires of squeaking him to hear him talk.  With lots of play, Mr Bill met his demise today, but we definitely got our money's worth and I'm ordering another.  Highly recommend!