This is by far an "undiscovered" kibble for many that are buying over-priced kibble.  Was raised on a ranch & my parents bought this @ the feed store many years ago.  Kept using it for my dogs (typically Dobies) and as always they live a longer, healhty life with lots of energy, shiny coats and enjoy the food.  I have actually tried other, higher priced brands & some dogs got the "runs", others threw up, etc.  So back to a tried and true brand they love.  Love the subscribe & save aspect as well.