My pup is in love with this. I had never seen the small launchers in stores however I had the balls so I looked it up online and found this. It is more difficult then it looks and it takes a bit to get use to throwing the ball with this but my pooch is happy now that I can throw his ball much much farther. I was never a good pitcher. Whenever he sees his chuck it he gets excited and starts whining. In fact... He gets excited if he sees anyone's chuck it at the dog park, and that person, has earned a new 7 lb shadow. Brody was more of a keep away dog he would never drop the ball for me easily. So I'd launch the ball with this and feed him a treat in the chuck it launcher itself. Now he gives the ball up every time I have it up for a seamless game of fetch.