This toy is just great! I originally bought one from Target (on sale for about $2.00) and my dog just feel in love w/ this him. He was playing with him, sleeping with him and he has to have Mr. Bill next to him at all times for next few days... Then somehow, we lost him.... so I had to buy him another Mr. Bill! He still loves to play with him and I think the sound he makes is just great! :) Totally recommend this product to any dog owners.. My dog is a 15 lb maltipoo btw