I got this for my pit bull. She is a chewer but rawhide bones cause issues cause my 3 other dogs want them too and then they all get attitudes with each other for looking at their bones. This has no food flavoring that I can tell so she can and does chew till her heart is content and the other dogs don't care. She will lose it and find it later and it is brand new all over again. I did worry about her injesting the plastic because she was actually chewing it up(the Dino lost it's head and tail pretty quick) but as my hubby pointed out she has passed much worse things than a little bit of plastic. Will be buying another soon.