I have a Jack Russell Terrier that is a chew-maniac. I bought this bear hoping it would last a bit longer than most, based on good things I have heard about the Kong brand. It's been about a month and a half now, and he has ripped out the pouch for the replaceable squeaker (the squeaker itself was the 1st thing to go- in the first week), but the squeaker in the bear's head is still there. Aside from that, the rest of the bear is fully intact. My pup treats it with care, not biting as hard as usual when playing tug of war. He also plays fetch with it, but surprisingly does not chew it. I have seen him licking it and carrying it around though. When I get home from work, he often greets me at the door with a toy already in his mouth, and this bear is definitely one of his favorites.