My 50-lb pointer/lab/pit mix loves this bear!  I previously bought the beaver and saw how much she liked that.  Knowing my dog's personality (more like a lab), I thought it would be a good idea to purchase another one to keep her from getting bored.  Although she still plays with her beaver, she likes her teddy bear the best!  She sleeps with it, gently squeezes it to hear it squeak.  She wants to take it outdoors, but I always instruct her to "leave it".  Reluctantly she squeaks it several times and puts it down!  Most of the time she is carrying one or the other (or sometimes both!) when she moves from one part of the house to the other!  About once a week, I take the squeaker insert out, remove the squeakers (I put a 2nd one in it!), hand wash the insert and toy, and then put them in the clothes dryer on the delicate cycle.  Still looks like new several weeks later!