This toy is the best - for my cat. He is a very lively 7 month old kitten and out of all the plush toys I have gotten, this one is his favorite. The size is great for him to drag around by the neck like he is a lion with a fresh kill. He will groom it all lovingly, then roll around biting and kicking it with his back legs. He really seems to like the texture of the fur. He has managed to get one ear off, but it is standing up well otherwise. If he starts biting us with rough play, we just redirect him to this toy, and it is training him not to chew on us.