As plush dog toys go, this one is maybe a little above average, but by no means indestructible. My dog loves it. She loves plush squeaky toys in general but is picky about which ones she wants to play with. This was her favorite before she discovered lambchop. The most important thing to me though is the price because no matter what I buy she will always pick a favorite, and no matter the quality they will eventually be destroyed, bleeding white fluff all over my house. Sock monkey can get a bit too expensive for that.