My 70 pound Lab loves this toy! She is a bit scared, but still interested enough to play with it. She is a chewer so I had to cut off the nose because she was trying to eat it, but other than that she has not chewed the toy up. She got one for Christmas and accidentally broke it when I threw it and she caught it and her tooth hit the box that makes the noise. I ordered 2 more for her. This is her favorite toy and it is durable.