Our dog had absolutely no issue digging right into this food.  To be fair, she also eats out of the bathroom garbage pail, but I feel like she really liked this food.  We've had a few issues in the past with itchy skin or stomach issues when we've used "cheap" brands from the supermarket.  This bag was gone quickly and only it's price may keep this from being the go-to choice.  Our current compromise is a good quality item like this blended with a "medium priced" brand to have a good value/nutrition solution.  She seems happy and has no ill-effects, so we're all good!