I purchased this item mid January 2012. Its mid July now 2012 & the teddy has lasted so far with no issues. This is my dogs absolute favorite toy & she plays with it daily. It can be her chew buddy for hours on end & the squeaky noise just thrills her to no end. She has several other toys but this one is her first love. I was about to purchase another one right now as backup for when this one goes out, when I realized that I had not reviewed this & given it the credit it deserves. 5 STARS all day long.