Bought this for my yorkies.  They are barely 5 and 5.5 lbs.  Normally, KONG toys are my go to dependable and durable brand.  I usually recommend them highly to the dog people who ask me which toys I think are best.  This bear didn't last as long as other KONG teddy bears we have purchased in the past.  My younger dog had it eaten in about 2 days.  The bottom half is missing.  He IS rough on toys.  His favorite is a KONG frisbee that is nearly indestructible.  He loves to fetch.  He loves to chew.  He is in love and it is holding up great. His mother is easier on toys and she had the same KONG bear for years without destroying it.  The original bear has survived the younger dog too and is still kicking around.  I was a bit surprised that this new one is going in the trash already.  The materials do seem a bit different.  Have the standards dropped a little?  At least there wasn't stuffing all over the place when it got destroyed.  Maybe I just got a dud.  I only got one.  With a sample size of 1, I'll suspend judgement.  Next time I'll order a few of them and see if it was just one poorly assembled bear or if they KONG standard has slipped.