Other than that this isn't raw (which is what I prefer for my cat), this is great.  It has a consistency slightly coarser than pate.  It actually smells good, is made with human grade foods, contains no grain, and my cat loves it.  He doesn't like much, but loves this turkey and the Wellness canned kitten food. This actually smells yummy when I open it.  Maybe it's because turkey is my favorite food and I'm a natural carnivore who is trying really hard to be vegan for humane reasons.