This is my cat's favorite flavor of this brand. I did a lot of research and have found that although this costs more than the cans you buy at the grocery store, in the long run, the cost is comparable, because the cats don't have to eat as much in order to satisfy their need for protein. I also noticed that the local pet store charges for one small can, what one of these large cans can be had for online. I have two cats of my own and three foster cats (one will have babies soon), so I have to have a good quality food to keep them all healthy.