This is the third at least we have gotten for our dog, who goes through squeak/noisemaking toys like candy. It is the only toy that reliably lasts more than an hour or so in his jaws; we think because the noise it makes sounds different enough from other squeaks that he doesn't immediately have the urge to destroy it. Even after he dissects it to remove the noisemaker (which usually happens several weeks in), he loves and plays with the toy, and it holds together well enough after this process that he is able to play with it for months. For whatever reason, even though he usually saws the limbs off of other toys with any protruding bits, he leaves the arms and legs on Mr. Bill alone.