So this is now the 4th Mr. Bill in the last 6 years. I think my dog has torn up 1 after about 1 year of having it and the other 2 have been killed via circumstances beyond my dog's control (one was mistakenly left outside and peed on...repeatedly, and the other was left at a coffee shop (but I think someone stole it). When I pulled Mr. Bill out of the box, my dog's face lit up like it was the best day ever and he carried it around crying and wiggling and making Mr. Bill say "OH NOOOOOOOOOOOOO". Its entertaining for the dog and definitely for us (we like to ask him questions and then hear Mr. Bill say "OH NOOOOOOOOOOOOOO"). He takes Mr. Bill to bed with him every night along with his teddy bear and spiderman ball and Mr. Bill has to go everywhere with us...along with his teddy bear and spiderman ball (the dog isn't spoiled at all). As long as Mr. Bill can be purchased, there will be one in the house.