I got Lamb Chop for my Spitz mix because she only likes soft plush toys that fit in her mouth. I didn't realize that it would immediately become one of her all time favorite toys. I would say it's her second favorite out of a whole basket of toys. The lamb is always present and when she's playing with it she isn't a 9 year old dog but a pup again. i hope they never stop making this, because I'm sure I'll be buying back ups. Great toy and the squeaker isn't too obnoxious either. I can't speak for it's durability because my girl isn't an aggressive chewer, but it has held up to considerable nibbling on the ears and eyelashes.