I don't know what it is about the Moleskine products that makes them so incredibly satisfying to own, to handle, and to use.  This particular item is the 3rd one of these I have purchased.  I keep my computer passwords in them rather than actual addresses.  Their size is perfect for this purpose and I love the fact that they now come in colors so that I can quickly locate my "latest" password book (I haven't finished transferring them all yet).  While I use pencil to record my passwords and so could have erased and used my old book, when I saw the red one I just had to have it.  Another thing is that I have not ever had the elastic give way on a Moleskine.  I'm sure it must eventually weaken but it hasn't happened to me.  I have numerous other Moleskin books for various purposes, from note taking to recipes and I've never found a problem with any of them.  Though I have used many other such notebook/address books in the past, once I found Moleskine I never looked back.