I purchased this because we were organizing a large scale project that included a huge booth at a convention in Nashville. This book was my go-to. I am addicted to Moleskines anyway due to their high quality, light weight and functionality as well as quality paper. This, however, is the first time I bought one of the Moleskine Passion Journals. I used it perhaps a bit differently than suggested, but found the lay out to be incredibly flexible. I kept order details, all details of our stay and the convention, volunteers, fundraising goals and other fundraising items, lists and lists and lists plus a few lists. (Getting the picture yet?). This journal also helped me sit down and actually create a solid budget for expenses and fundraising. I have done several of these sorts of projects, but this is the first time I actually had any and all information at my fingertips. I need at least a dozen of these and so do you!