I just received my ump-teenth reorder of this printable card stock. Right my printer is busy printing out the second run of the evening, and if I do have to say so myself, this year's Christmas cards look fantastic! I LOVE this matte coated stock; it's always my first choice. I've tried the "other" popular brand; but, it just doesn't compare in quality. Avery's card stock is a good and sturdy weight, and the matte coating -- combined with my OEM ink cartridges -- allows me to print out true-to-color photos and graphics that look so real you want to touch them. Another year and another series of great looking printed cards that make me proud. Thanks Avery and Amazon.com -- and, of course, my terrific Canon printer.