I use Moleskine notebooks all the time but this is the first hobby specific one that I have owned, at first it seemed cute and not overly necessary until I started getting some nice wines that I didn't want to forget, and this is a perfect way to save the info before it disappears from my mind, especially when it comes to shopping in new wine stores where I'm not familiar with the layout and selection, I can take it with me and always have me favorites nicely organized in one neat little book.