My job requires attendance at a lot of meetings.  Despite the usefulness of a smartphone it's still strange to see someone typing away at a phone during a meeting, and most people assume I'm texting or something similarly rude.  With this notebook I can both take notes and then have a digital record of the meeting without having to keep the notebook close at hand all the time.  Nice quality and the 3-month Evernote Premium membership offsets the already-discounted cost as well.  Highly recommended for people who need to take written notes in a digital world.