While this product comes in more interesting paper types--and heavier card stock--this is clearly the preferred card style for home card makers.  Vastly superior to their quarter-fold counterparts, half-fold cards are  what you'll usually find commercially in card shops.  Though they do fold  to a somewhat larger-than Hallmark (tm) size, the after-folding allignment  is dead-on, and you have more room to express yourself.  If approximating  the look and feel of a 'real' store-bought card is important to you,  therefore, go with this format.  However, I'm partial to more textured  card-stocks--Hewlett Packard makes an excellent 'felt' ivory--so I have to  drop the rating for this one down a star for its white blandness.