Moleskines are oft regarded as THE classic premium notebook. The cover is soft, velvety almost, and the pages a pleasing muted ivory color. They come in many different varieties. They have a huge cult following of people, many who are amazing artists, more who just enjoy writing their thoughts or stories down for personal enjoyment. There are websites devoted to modifications and everyday uses for them. In short, when someone cares about what they're writing, they'll often write it in a Moleskine.