I produce about 30 professional reports every year that typically run to about 70 pages each, and then print about 10 copies of each report for my clients. That's over 20,000 pages printed annually. I want every page to be perfect and durable, and HP Bright White is the only paper that I use for my work products. The paper feeds well, reproduces my text and photos and maps in all of their glory, endures comb binding without tearing, and withstands a lot of end-use by my clients. I hope that they keep producing this valuable medium!