At the time of writing this review, each notebook costs about $2.55, bundled in sets of 3. So why spend that much money, when you could get a memo pad for $0.75 at Wal-Mart? The answer is this: Moleskine produces the most consistent and convenient product for this size and type of notebook. The build quality is high, and the aesthetic is rustic and minimal. When you factor only price in, you miss the point of using a Moleskine.