I purchased this item as a gift for my mom.  I am so impressed with it that I want a set for myself!  The concept is great.  Turning french fries with a spatula is difficult - you either don't get them all turned or you lose some off the tray.  With this item, you just pick it up and turn it over. It makes the fries nice and brown and extra crispy.  The non-stick coating is very durable -- and DISHWASHER SAFE!!  It feels sturdy, has a quality look, and the 9" x 12" size is just right for mom and dad, and even a guest or two.  It may be a bit small for a larger family, though.  The one year hassle-free replacement and Lifetime Limited Warranty is a bonus.