I bought two reams of this paper to use with a new Canon printer (also purchased at Amazon) and I've always use HP 24#, 96 brightness inkjet paper in the past. When I got my new printer, this was the first paper I loaded and printed on and I have to say that I could notice a 'difference' in the 97 brightness and my new printer than the 96 brightness on my old paper. Prints just brilliantly with vibrant tones. Also had very good luck in delivery - perfect packaging.