Look, no non stick pan will last forever.  I am not talking about your grandmothers cast iron but a modern teflon type pan. I use this pan most every day at least once but often two times.  I don't even try to be nice to it either.  I will sometimes use a metal spoon to stir but usually plastic, stack it in the sink with silverware in it and throw it in the dishwasher. This is my second pan lasting a couple of years each with that abuse so I don't think its out of line to pay the price and keep getting them. I bought the lid for it so this will be the third pan the lid will be going onto. I don't agree with some of the others who say you cant flip (like the pros) since I do this easily enough but then thats me.  The weight and even cooking are excellent. Well under half the price of an all clad which I like but cant pay that much for a non stick type on my budget.