Graphics and photos come out crisp and colorful compared to all-purpose printer and copier paper, and text looks good too. Try printing the same image on cheap copier paper and good quality inkjet paper and you'll see what I'm talking about.  It's not so much the whiteness (though that doesn't hurt), it's the finish of the paper. The ink doesn't soak into like it's a paper towel. The graphics will be brighter and the edges will be sharp while using less ink because the ink sits more on top instead of soaking through. Turn both test pages over and you'll see the ink almost coming through the back of cheap paper. Not so with this.