This is my favorite pick, and this is the only pick I use for any of my instruments.  The grip is nice, the rigidity is perfect, the attack is just right for my needs.  I've never had one break, and I've never seen any quality issues with these.  I am constantly losing picks, which is my fault, not Dunlop's.  It just made sense to buy the 72 pack to save some $ on the cost per pick.  I keep a handful in each of my guitar cases and a few in my wallet.  My advice is to try out as many different picks as you possibly can, until you find the one (or few) that best fit your needs.  After that I recommend buying them in bulk to save some overall dough.