Initially, this product appeared not to do anything for my hair; however, with continued use (two-weeks), I have noticed that my hair is softer, smoother, and my ends look a lot better (mended). The only negative is that it does smell like Old Spice Cologne from the 80s.  I use this product on my hair when it's wet, and also daily when it's dry. I use it usually before bed (a dime sized amount), then before styling it in the morning. The product does not cause any build up in my hair, which is a plus, and it is very lightweight. If hair serums are too oily or heavy for your use, this may be a great alternative for you. Also if you have TIGI Bedhead in After Party, I would pass on this product since I get the same results using that product.