This works really well for removing my make-up.  I have sensitive skin and I have tried a number of cleaning pads and they almost all irritate my skin.  It turns out it may be due to the "pad" rather than the product itself.  I was able to use a very soft woven cotton cloth with this product and it removed my make-up easily and my skin did not get irritated.  While the product description says you don't have to rinse, I do so anyway because of the sensitive skin issue.  I prefer not to leave any form of cleansing product on my face too long as it may cause it to dry my skin too much.