I could take or leave this toothpaste. I have it in both whitening mint and jasmine mint. I find whitening mint to be a little strong at first, but effective for removing light staining on teeth. Jasmine mint is very nice and light, also somewhat feminine. The reason I didn't give it a 5 star review is one simple fact: my breath smells horrible within an hour or so of using. My husband even told me my breath was bad (he's not one to typically say such things). Not my usual Colgate Total. I may buy the Jasmine again (I just love the taste) and get a tube of Colgate for when I know I will be around somebody.