I was recently vacationing in Italy and ran out of my travel size Crest.  I wandered into a pharmacy in Florence (ironically, home of Marvis) and bought a little travel size version of this.  I was instantly hooked.  It's wonderful.  It's just better than any other toothpaste.  It's extremely minty and not too sweet.  It doesn't have fluoride (which is NOT good for you, folks!) and it whitens well.  My teeth and breath look and smell great.  I'm so happy I ran out of my usual brand in the land of Marvis!  I'm a customer for life now, and very happy that Amazon carries it.