I hate the taste of most toothpaste. I started using Marvis when I saw some bundle packs of Italian toothpaste on sale. These taste very good. The Cinnamon Mint and the Amaretto Licorice were great, but the Jasmin Mint is the best. It is minty with a touch of Jasmin. This toothpaste does not foam up like most American brands do. It is free of SLS and fluoride. I do alternate with a fluoride toothpaste for sensitive gums, so it is really up to you if you feel you need fluoride or want to avoid it completely. The smaller sized tube is perfect for travel. This toothpaste is pricey, but I will buy it again.