This is one of those perfect baby shower gifts.  Most new mothers don't have a strong sense of what products they are really going to love.  They are taking advice from other people, baby books, doctors, and of course their own mothers.  With the most popular brands getting the worst ratings from mothers who are wanting to stick with products that are completely non-toxic and natural, it's hard to find gift sets that allow for trials of products to find the one that they may want.  Other than the fact that the fragrance is pretty strong, these are suitable for those mothers who are wanting the most "free from everything" products.  It is also relatively inexpensive compared to other brands that are similar.  On top of that, these small sizes allow for a new mother to test everything out and find out if they want the larger sizes.  The only one that I wasn't thrilled about was the diaper rash cream.  All others have better seals and can be used multiple times.