I usually buy the Cherry Stila lip and cheek stain but after years of getting the same thing, I wanted to try something a little different. This color is more of a fuchsia or blue based red. It stains darker than the Cherry stain. While it wasn't bad on my lips, I couldn't use this shade as a cheek stain. I actually lost this product before I finished it but when I re-ordered, I went back to the Cherry.