I have tried many different brands.  All the supermarket brands seem to just force me to become dependent on their product rather than actually moisturizing.  I feel those brands just create a momentary barrier, that still leads to my lips peeling.  I've tried Kiehl's as well, which is better than store brands, but same dilemma.  This product is different.  First, it is not your typical tube "chapstick" type of product.  It is a squeezed balm that you apply with the plastic applicator tip.  Second, I applied it about 3-4 times throughout the day, and by the next day, my lips were moisturized, and I didn't have any peeling.  Good stuff, I will shell out the extra money to buy this stuff again.