My first experience with Juice Beauty Moisturizer has been positive.  The consistency of the cream is smooth and the fragrance is so light I do not smell it unless sticking my nose in the jar.  The certified organic seal and the cruelty free declaration builds my confidence in the company's products.  Apply the moisturizer and blend into skin as directed otherwise it will take a few minutes to soak in.  Dermatologists recommend using a sun screen separate from beauty products to make sure that you apply enough sun screen so the fact that this has no sunscreen is a plus, I use a separate beauty sunsreen.  The moisturizer is recommended for over age 20 and I am well beyond 20.  It is still too soon to tell if this reduces wrinkles so watch this space for an update.