This is likely the most luxurious lipstick I have ever tried. I previously did not have a favored brand, I've used Loreal, Max Factor, Lancme, and Este Lauder with no real favor to a brand, just the color.  I've had such dry lips recently, Chapstick, EOS, and my other lipsticks just weren't working in the moisturizing category, let alone keeping any added color on my dry lips.  This does! And my lips feel silky and nourished, this particular color, Whitney is a bit more in the pink/white brightened pigments than I care for (very Spring like and probably better on a Lighter-Blonde, I'm a red head, so I , as I usual have to applied a much darker shade and blended a bit to make it a wearable color for me.  Honestly this lipstick feels wonderful on. I have just ordered a second, darker color, "Sophia" more my usual color.  I gave this four stars because the color came out quite a bit lighter than what was pictured here on Amazon, "Whitney" is a very pink shade.  Overall the lipstick itself is velvety smooth, holds color very well and feels wonderful on my lips.