I'm not a big lip treatment person, but lately I've had horribly chapped lips so I needed something rich to heal and protect them. This fits the bill perfectly. It's on par with the texture and feel of the rosebud lip salve I typically use, maybe a bit more shiny and sticky. Very light fragrance/taste, not overly pleasing but it's not horrible. I'd prefer maybe a hint of peppermint oil for a fresh feel. This was very conditioning and hydrating. My lips are back to normal. Nice stuff!