Wasn't sure how opaque this product would be applied, being a former Accutane user it's never the same trying to find quality lip balm ever again. I really like Korres, and this seemed to be the closest to a natural lip color on me (I'm a guy, mostly just wanted the moisture not the color). Definitely does a great job of that, the only comparison I have is the Neutrogena Revitalift for lips. Most of them are also colored, but they have been the best at fixing nasty dry lips without resorting to greasy impractical Aquaphor.