This is great toothpaste, really makes your whole mouth feel crisp and clean. It has a nice and strong minty taste and will make your breathe fresh for a long ime, it is like altoids but in toothpaste form. Yes it is expensive compared to the store bought over the counter brands but it is so much better tasting, much better for making your teeth & mouth feel clean and it tastes really good. Does not have a "burn" or "sting" alot of people get from OTC toothpaste. I just recently purchased the Aquatic Mint flavor so I will write a review once I use that. I will continue to use Marvis Toothpaste as my "Go To" toothpaste.. A+ toothpaste and A+ odor/flavor all the way..great purchase..try it out for yourself, you will not be dissapointed..