I use many of the billy jealousy products (live and die by the shave products) and I've replaced some generic facial cleansers (Nivea, Aveeno, etc) with this. I use liquidsand in my pre-shave routine and use this as my other cleanser. It doesn't leave my face feeling burnt from chemicals like other cleaners do. If you have the extra cash to spend on something like this I suggest using it.