I appreciate the simplicity of the product...meaning I put it on a cotton pad and use it on my entire face, eyes included. Wipe on, wipe off. No need to rinse, no need to put on another lotion to moisturize. It get surface dirt, oils, residue, makeup, etc. easily. Does not sting if it gets in my eyes. Only reason not five stars is it could not remove heavier makeup from Halloween. I had to use another cleanser to get the eye makeup off. However, as a daily choice at night, when I am tired and don't want to deal with multiple steps for a clean face, it is just right.