As concealers go, this one is excellent. It covered up an age spot and some sun damage much better and more subtly than anything else I've used. It goes on in a very light layer and it conceals very well. The rose beige color is comparable to&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/COVERGIRL-Smoothers-Hydrating-Makeup-Classic-Ivory-1-oz/dp/B001129386/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">COVERGIRL Smoothers Hydrating Makeup Classic Ivory, 1 oz</a>&nbsp;in classic ivory, although the Dermablend is a tad pinker. The coverage is better with the Dermablend, but it is a little dry, so you might want to put moisturizer under it, which I do with the CoverGirl, anyway. The difference in price is huge, though. I'm not in the income bracket to spend $39 on a little pot of makeup when I can spend $7.50-8.00. If you are, by all means, go with the Dermablend.