It is a beautiful lipstick and I love how it glides on my lips. It is soft and long-lasting. I love how it doesn't make my lips look "old." It does hydrate my lips and the color stays on for a long time. I love lipstick and lip glosses and this is the first time I have ever tried Jouer and so far, I like this brand. I normally don't spend this much on lipstick as a mom of tweens, I just don't have the time to even swipe on lipstick before rushing out the door. I might reconsider that decision now that I have tried this brand.