I like this toothpaste.  It's something different and lovely.  A great way to mix up my routine, although for me it won't take the place of strong minty products that give you that just-brushed clean for hours.  This is more subtle, but again it's lovely.  Someone commented it tastes kind of chocolate mint and I agree.  While it definitely has a jasmine taste, it's more of a dessert vibe I get from this flavor than a cup of jasmine tea.