So I've tried probably hundreds of balms over the years and I truly think Jack Black balms are one of the best on the market. They are thin, but so, so emollient and last a long time on the lips. I've got very dry lips and generally need to apply balm many times throughout the day but with these I can go several hours between applications. I appreciate the more subdued scents; I love smelling berries and candy on my lips sometimes, but other times it's nice to have a more grown-up scent. For the price, you can't go wrong, this is a wonderful product that could be priced much higher and still be worth it.