I generally like Art of Shaving products, even though they tend to be over priced. If you are someone who is using your average drugstore shaving cream than you will think this cream is outrageously priced. There are definitely other creams which are priced lower and do just as good a job as this cream. Specifically, the three T's of the wetshaving world come to mind, those are TOBS (Taylor of Old Bond Street), Trumpers, and Truefitt and Hill. However, this is a cream that you can actually find in a lot of local malls because it is carried by stores like Nordstroms, Dillards, and Macys. With the other creams I mentioned you will most likely have to purchase them online.