My wife is a die hard makeup fan, she watches YouTube videos daily about makeup and what not, so when I mentioned Dermablend to her, she knew right away what is was. She is a natural/buff beige, but during the summer months, she buys different shades of cover up to match her skin after she tans, she does not like the white face and brown chest look. Issue she ran into was colors on our computer screen did not match the colors received, probably due to our display, we checked out the same color on a few different screens, and the shades looked different on all 3. Over overall she said it provides great coverage, a little goes a long way, does not need to be caked on and leaves her face looking great. The product is a little pricey, but will last a long time, overall great Product, 5 Stars