The shampoo is a thin brownish liquid which easily pours through the large opening in the cap. It took me a while to figure out why I recognized the scent, but it's very similar to Johnson's Baby Shampoo. The container itself is an aluminum canister that cannot be squeezed so it's good that the shampoo flows easily. The container stands only on the bottom, so there will be some waiting time to pour the shampoo as you get toward the end of the bottle. The shampoo works nicely for my thin gray hair, perhaps making it a little more full than it is ordinarily. I tried it for a few days without conditioner, and while there's no problem in terms of hair management, my scalp felt a little more dry than it does if I follow the shampoo with a moisturizing conditioner. Overall, a nice product that works as expected but is somewhat more pricey than I'd like.