I found out two things upon trying this the other day. First, it is very powerful. After two short squirts, two rooms in my apartment were bathed in the scent for a good hour. Secondly, upon smelling it, my 18 year old daughter said that it reminded her of my father, her grandfather. I felt the same way. It's heavy on the musk and very strong. Neither of those are my choice qualities in a men's fragrance.