We love this baby shampoo because it washes out easily.  Nothing is worse than a baby shampoo that requires lots and lots of water to rinse out so that the baby loses patience and starts crying in the tub.  This shampoo cleans well but washes with a few rinses of clean water.  In fact, we like this soap so much we use it as an overall body wash as well.  The smell is also pleasant and not too strong.