Some masks are difficult to spread because they're too thick or firm. Not this one: this is a white cream that is easily smoothed over your entire face in just a minute. It dries quickly and is easy to remove afterward with a warm damp washcloth. Afterward, my face feels smooth and clean (and I follow with a serum and moisturizer). Note that if you apply nothing after the mask, there's a little bit of a satin-like sheen to your skin that remains after mask removal. The dispenser works well and there is a pleasing scent that is acceptable for both men and women. I have had no irritation or redness following every other day use. Highly recommend.