I'm savvy enough to realize there is never going to be a wrinkle cream that truly takes off the years or erases wrinkles/lines.  However, I'm also vain enough to try anything new to just in case I'm wrong.  I have to admit that this is not a miracle cream, but I feel like when I apply this cream (I'm only using it on the neck area) that there seems to be just a touch more suppleness than prior to applying.  There are two things I don't love about the product, and the only reason I didn't give five stars.  First, the smell is rather strong.  It doesn't stink, but it reminds me of something an older female relative used to wear, and I can't quite place it, maybe something like an old Estee Lauder type of face lotion.  The other thing I don't love (but isn't keeping me from using it morning and night) is that is takes a rather long time to absorb, leaving my neck just a touch sticky, but it does eventually go away.  I think applying lightly is the key to this not being too big of a problem.