I have never used this brand before so I plan to come back and re-evaluate the rating depending on if it is better or worse the current rating.  It comes in an easy to squeeze bottle and looks like a blue gel when you apply it to your skin. I have an extremely dry area on both of my forearms and although some moisturizers work better than others, nothing has solved the problem. I am applying my best moisturizing cream first and then this serum to lock in the mositurizer;