I have barber-certified thick hair, at short-to-medium length. I only need about a double-pea-sized around of this pomade for a great finish that pays no attention to the windows being rolled down at highway speed. This is clearly real clay, and as some have said out of the jar it smells medicine-strong, sort of a musky green tea powder smell. This is not at all unpleasant, and once on the hair it's barely even noticed. If you have short-to-medium hair, and you either just need a good hold or a matte finish, this product is simply the best.