This light pink cream is smooth and rich, but looks much paler on your finger and absorbs quickly into your face.  The SPF 15 is good for daily use but probably not strong enough for the beach.  It's pricey so you probably want to use it sparingly anyway - you get 2oz (a standard shot) for $24, whereas you can get a bottle of other SPF15 cream for $9-$12, even 4oz of your average face sunscreen is easily half the price .  It's definitely a pleasure to use, like all the MB products we have tried.