This is just a terrific product which doesn't feel like the typical "product" (i.e. hair gel) at all.  Using just a light touch with it and combing it into wet hair directly after showering, I found it provided a light but useful hold without even a hint of the shiny, plasticky feel of other gels.  This pomade provided a completely natural, plain-hair look and a soft, natural hair-feeling hold, far preferable to the sticky or over-rigid feel of more aggressive products.  Recommended.