This is my everyday go-to lipstick, and I hope they never discontinue it (as they did my beloved Carmen lipstick last year). The Venice color is just dark enough to make my lips look "finished," the color lasts reasonably well, and there's no dryness or stickiness, and no unpleasant flavor. I also find the tube lasts for several months, even with multiple applications everyday. I don't notice any plumping action, but that's not why I wear lipstick. I keep trying/buying other brands of lipstick, but just come back to this one.