I am a lip balm junkie. I have lip balm on constantly. I like something with staying power - something that lasts longer than 5 minutes. I need moisturization and I don't like my balm to be too glossy/shiny. I do not consider this Baxter Salve Lip Balm to be a balm at all. A salve, perhaps as the title states, but not a balm. A balm should be thicker/heavier and provide more moisture and protection. It should go on a bit heavier. I myself prefer Carmex original twist sticks, so if you use those you will know what I mean by heavy on the lips with lots of moisturization and it does not wear off quickly.