I didn't purchase this from Amazon and am reviewing for the product only. I'm a male, don't color my hair BUT I like/love tingle. It's a bonus is that this makes my hair extremely soft (yet not heavy or oily), smells mild/nice and has a good ingredient list. As of now, this is my favorite conditioner on the market!! I really, REALLY like it. The only con is maybe the packaging--it's a bit feminine, which could put off a male buyer. Who really cares though?