As a guy who is outdoors a great deal of the time biking, surfing, running etc my lips take a beating and often get very dry and chapped. I've tried several stick lip balm but they really aren't effective in away that this is! You feel a cool, soothing difference the second you put it on. It hydrates and protects with an SPF of 25. I use it on my nose as well and it gives me all day protection. I reapply after 4 hours if I get wet or plan to be in the sun for extended time. Great fresh smell too.