I use a Norelco wet/dry in the shower. I've tried most off the options- Billy Jealousy, Proraso, etc.. Even the Jack Black Beard Lube. But this is the best! You only need a tiny amount to get a lather- I just use my hands- and the shave is smoother and so much closer, it's ridiculous. Yes, it's pricey, but as I said, a little goes a long way, so overall shouldn't be bad.