I did not realize this clay mask was for men when I ordered it. Being older, I'm very careful about what I put on my face, so this marketed-to-men product made me nervous, despite how much I've always enjoyed facial masks. I live in a household comprised of females except for my 13 year old son. I didn't think there was much chance I was going to get him to try out the clay mask so I finally decided to give it a go myself. (What did I think would happen? I'd grow a mustache?) I slathered it on today. After busying myself for about 15 minutes until it tightened and dried, I jumped in the shower to remove it. I was very happy at how easy it came off - it seemed to practically dissolve under the water  - and amazed at how soft my face felt to the touch. When I got out I was even more surprised at the response of  my skin to the treatment - was it cleaner? Surely, but the most remarkable thing was how luminescent my skin was. My face literally glowed. I've got to say I looked great even with a towel wrapped around my head. I'll be using the rest of this product for myself.