The thickness, absorbency and quality of this lotion is really nice.  I find the bottle design to be understated and classic and pleasing.  I would not normally purchase because it does have parabens - multiple types.  I do try to buy paraben and other chemical free as much as possible.  I do think there is a difference is absorbency and moisturizing benefits though when you go chemical free.  It's a great moisturizer for those who could care less about all natural.