While I like the application system (the mousse is a nice change of pace), I'm not certain this is any more effective than brands that are a literal fraction of the cost. So while there are elements that I like, the cost is really hard to justified for the overall results. And, do pay close attention to the word "intense." It goes on pretty dark so if you have porcelain skin (like I do), you either need to be uber conservative with the application, elect/desire to appear odd, or select a less "deep" tanner.