I like that what this line of products does for my skin, especially during this really dry fall, when my skin is super-dry and flaky (yeah, it's a lovely time of year). So many products are either geared towards the younger crowd and have harsh ingredients (to tame oily skin) or towards the olders and filled with acids to (supposedly) get rid of wrinkles. My skin is so sensitive, I need just a gentle cleanser with a simple toner and this is perfect. I like this bottle, too, because it's pump action. Easy to get the perfect amount out.