This color is SEXY! Just when I thought I had enough pink polishes, Essie comes out with a beautiful hot  summery fuchsia and I am forced to get just one more.  While Bottle Service is part of Essies neon collection, I wouldnt classify it as neon because it isn't obnoxiously bright.  As with most neon polishes, this one dries matte, so youll need a top coat if you desire a glossy finish.  The formula is rich, easy to apply, with beautiful color pigmentation.  The color was fully opaque after two coats and has lasted a week now.  In regards to the actual color, I have very pale skin (no tan whatsoever) and this color looks fantastic on and doesnt wash me out like some bright colors do.