This shampoo is expensive, but I think it will become a daily staple for me, along with the matching conditioner. I've been impressed every day with this shampoo. It definitely cleans well, has a nice, light smell, and definitely improves the look of my hair throughout the day. It's quite expensive compared to regular shampoos, but a little bit of this stuff goes a long way. It should last a good while. Outside of the price, this really is the ideal shampoo. If you don't mind treating yourself, this is a good daily shampoo, and will become a staple in my daily life.