I'm writing this review on behalf of my husband, who's been using it for about five years now.  He loves this stuff and says that it's the best shaving product he's ever used.  Although I've tried buying him less expensive products in the past, I've stopped doing that since he loves this product best and keeps asking for it.  Now I know just to buy him this.  :-) It gives him a soft, smooth shave, and has a nice smell.  He also loves their Energizing Face Scrub and Daily Face Cleanser, but this is is favorite of those three and the one he can't do without.