I needed something for my toddler daughter for special occasion and I've always been a fan of Pink Sugar in my younger years. Now that I'm older (almost 40) my taste have matured. I use this whenever we go to church etc and the fragrance last a very long time. I don't spray it directly on my skin but on her clothing before she puts in on and everyone says how sweet she looks and smells. The price is really good compared to what you pay at Sephora and I've read reviews stating that this is fake. I got mine directly from Amazon and it does have a little lighter scent that what I knew before but it still lasts a long time. I'm thinking the manufacturer might just be making it differently. I still recommend this for the teens and young adults in your life. For the older crowd you might consider getting Prada Candy, it's a bit pricey but totally worth it.