I'm giving this 5 stars because when I asked my wife how much she would be willing to pay for it she said "$30" and I see that it actually costs $29 (at least as I write this).  That's a lot by our standards, so she must really like it.  She said it does a really good job moisturizing her skin.  She also took the opportunity to remind me how much she likes "Facial Phyto-Peel by Ageless La Cure" which is even more expensive ( a lot more expensive ) but evidently worth every penny.