As I've gotten older my eyes have gotten more sensitive and some brands of eye make up make the whites of my eyes look like complicated road maps and make my tear ducts stream waterfalls. This eyeliner did neither. I've used several liquid eyeliners and really like the 'brush' on this one. Goes on smoothly with even application. The eyeliner also stays on--since I don't have to rub my eyes do to irritation from the liner - I don't know how well it stays on under a 'rubbing' assault, however, it stays on well with 'normal tear and wear.'