I pay about $16 or $17 dollars for this stuff in the stores. So, the online price is fantastic. This is a staple product for me. It works. It does what it says. After I've finished the bottle, I can go about a month or two without it. Typically, I might apply the second bottle only once per week or so, giving my nails little breaks in between before repeating the process. OPI makes a follow up treatment for this product, used for maintenance, but I haven't tried it yet since it's harder to find in my area. I know the price seems a little expensive to some, but, for me, it's worth every penny.