Okay. I've tried a lot of moisturizers. A lot. Creams of all kinds, of the drugstore and cosmetic counter variety. These days, I normally use Strivectin, and I mention that so you'll know I've tried out the good stuff. Well, this is the great stuff. I have never used a moisturizer that was so emollient. And I don't mean it was thick and pasty. Not at all. It goes on slick and easy, almost like a gel, but somehow there's a richness...like there's a heft, or substance, to it. It takes a few minutes to sink in. For the first minute, it sits on your face like a second skin, and then it slowly melts into your complexion. I noticed that my make-up lasted longer, and I didn't need to use as much primer. For me, that's saying something. I have combination skin, and am especially oily in my t zone. Make-up melts right off my face, but after using the Juice moisturizer, my make-up lasted much longer.  I make no claims about it's power to reduce wrinkles. I haven't used the cream long enough to tell. But I will say that it at least temporarily reduces the look of fine lines. It can't help but do that; it just drenches your skin with moisture and lights up your complexion. In short, I am a big fan, and have never loved a cream so much.