I was using another lip balm that cost 3x the cost of this item and while it was OK, I found I was putting  in on 10-12 times a day.  My skin is dry and my lips seem to take the brunt of that.  They are dry and will peel - lipstick and gloss only makes it look worse.  Based on the good reviews and the reasonable price, I decided to try this product.  I wish I had found it earlier.  It seems to penetrate the skin more, making my lips smooth and improving the texture of my lips.  I find I have to use it half as much as the other more expensive product I used to use.  The scents are very pleasant.  I like the grapefruit best.  My son inherited the dry lips thing and I bought one for him - he is a fan too.  Great product - give it a try!