Tried this after becoming very disappointed with the AOS (art of shaving) shaving cream line. This wasn't the solution. Ingredient list has all the right stuff, but I find the lather to be extremely weak. Very very small layer of protection even when I use a generous amount of cream. Can't even use my badger brush and a bowl to bring a healthy lather, just won't work. Experimented with proper amounts of water several times to see if I could find the right consistency, but could never find it. I would amount this to being the shaving cream. I will continue my search as this product just wasn't for me. The art of shaving provides a better leather, but is very drying. This product makes canned gillette creams look like the "cream of the crop".