This masque is for very dry, thick or frizzy hair.  Several month ago, a bad dye job ruined my hair, and I hoped this would tame my hair until it could grow out enough for me to remove the damaged parts.  Upon opening the jar, I immediately noticed a delightful aroma.  This masque is very thick (almost solid), so I didn't need much for my hair.  You can use it for daily conditioning (leave on hair for 5 minutes) or intense conditioning (20 minutes).  I chose the intense conditioning.  The first use didn't make my hair silky or shiny, but it did leave it manageable and frizz free.  Even more amazing, my hair was still manageable and soft after a second shampooing.  Each time I use this, my hair looks better.