The main draw for me and this body wash was the scent.  And that delivered.  I quite like the aroma.  As others have mentioned, this body wash could go both males or females, really.  I don't think the scent pushed stronger towards either gender.  Aesthetically, I think the packaging needs work.  It is very plain and industrial.  If I were passing this on a shelf, I don't think I would give it much of a first glance, let alone a second.  I didn't have any trouble with getting the body wash out of the container, which was a nice plus. While it's hard to judge if something really makes you clean, I felt clean after trying this product out.  It didn't lather as much as I would have liked, but it seemed to get the job done.