This is a men's mask.  And my husband was not impressed.  I thought that it might be nice for him since he works outside and his handsome face takes such a beating.  He did use another product of mine that doesn't dry on the face.it was more of a cream mask.  This mask is nothing special, even when we glopped a lot on it was still a thin layer.  We avoided his beard and stache. He was not a fan of the smell and initially wanted to take it off right away.  He said it smelled like the talcum powder in his grandma's bathroom.  After waiting for the mask to dry we washed it off and it took several rinses and a washcloth to really get it off.  His skin was softer.  But he said it didn't like the feeling, his skin felt dry.  All and all he was not impressed.  He thought the idea of a men's face care line was great, but ultimately the product was not for him.