This is a great clay product. I've actually had difficulty finding a product that I liked (gels, clays, waxes, etc.). Since I've purchased this one, I've only been using this. I usually use it to spike my hair, but it also gives a good slicked back/to the side look. I use the product with my hair slightly wet, but it also does a great job with dry hair. You get a lot of good definition with this.