It's still early but I like what I see and feel so far. A little bit goes a very long way. One little pump and it starts off as a gel and turns into a liquid that speads very easily. The fragrance is very mild and pleasant and it aborbs instantly into the skin. What I notice the most, and I wasn't expecting much, is the firmness it gave my skin from the first application. I do apply my moisturizer with SPF aftwards always and so far I like the results but as far as skin brightening or reducing fine lines and wrinkles (which I do have) I haven't noticed a significant difference yet. Maybe longer use is necessary so we'll see.