As a man I was hesitant to use. BUT I am also embarrassed by my cherry red face this time a year. So I had to try something. I'm glad I tried this. I first use their Dermablend Blurring Mousse with SPF 25. That covered the redness and gave me some protection on top of the zinc sunblock I already use. That zinc stuff leaves me looking super shiny with a white coating on top of my red face - not good. The Blurring mousse covers the white sunblock and red face, this setting powder removes the oily shine. Result is - I look like I have a nice natural face free of redness and oil. My redness is natural and the sun just makes it worse, add my oily skin and well, I get self conscious. SO I am loving this stuff. This powder leaves my face looking dry. Truth is it's also lasting all day even with light sweat. When I pat my face I barely see a hint of color, so its not wearing off nor getting on my collar. Would definitely recommend to a woman, wouldn't admit to my friends I'm using it though, but I don't plan to stop. At least not until summer passes. I am totally satisfied with how long it last how well it stays on and the fact that it doesn't "look" like I  have anything on. I love it!