Its very rich and creamy. I like to use it on my neck area  very moisturizing. Would not use it on my face as I'm pretty sure an "acne party" would ensue. Little bit of a bummer because I wanted something ultra-moisturizing for my face for winter. But no biggie and at least my neck is happy :-) Oh and my boyfriend who has very no-fuss clear skin year-round sometimes uses it when hes too dry  he likes it and he is not a product guy at all so thats saying something. So I think people with non-fussy faces that are dry would love this; maybe I'll work up the courage to try on my face heehee