I already owned a black Elchim hair dryer for over a decade. Never had a problem with it. A friend of mine needed a hair dryer and I gave her a non-descript one I had  in my Guest Bathroom. Then I saw that this was offered on Amazon and ordered it in white. It's identical to the one from 2001, which is now in my Guest Bathroom for all my guests to use.  The newer model has a tad more power and is both attractive , easy to use , not loaded with unnecessary features. It is AS exactly described and dries my very thick long hair to perfection very quickly. There is a cold switch if you need to have your temperature a little lower, Medium as well as High for heat . Also three variables for speed. It's Made in Italy... What more can I say? This is the best hair dryer you can spend your money on and a worthy investment. Enjoy!