This is a truly unique hair conditioner!  What we have done is to sort of not follow this product's directions.  What we have done is to run it...or rather smooth it...into dry hair and just leave it on for a while...often much longer than the 10 to 15 minutes suggested.  Then we step into the shower and shampoo it out.  The result is shiny healthy feeling hair.  I am really loving this stuff! It's a relatively pure product that seems to have a ton of good substances in it.