I've used this product for over 8 years and I've never loved a cleanser like I do Nia 24.  I'm 57, and I live in Santa Fe, New Mexico.  The sun shines more than 300 days a year here and the elevation is over 7,000 feet, so skin can whither and die a quick death!  But, sun damage I had started having (brown areas at my hairline) in my 40's have actually disappeared.  And, there is no bleaching element in this stuff - it just works.