I purchased this moisturizer for my brother to use. The cold, dry weather we've been experiencing has dried his skin out, but as a man, he was very hesitant to use moisturizer! I finally convinced him to use the product. He liked that the moisturizer went on smooth, and it did not leave an oily residue behind. The product being oil free was a benefit, because he has sensitive, acne prone skin, and this moisturizer didn't irritate his face at all. After only a few applications, he noticed a difference in the quality of his skin: it was no longer dry and flaky. Altogether, he really liked this product, but it does have a big negative: the cost. Four ounces of this product will set you back $22 plus shipping. I use a moisturizer from the Simple products line, and I get six ounces of moisturizer for $7, and it works wonderfully. If money isn't an issue, then this really is a great product. Since I have to stick to a budget, I'll be purchasing my brother a less expensive option next time!