Though I can't vouch for the price of $129.99 price listed here. I am extremely sensitive to chemical smells including just about every fragrance mix in every brand of shampoo. It's hard to find hair care products that don't contain fragrance. I have medium-fine hair and my husband has thick wavy hair. This shampoo works great for both of us. My husband uses conditioner with it to control his waves and I use only the shampoo because I want more volume.