I have never tried a self tanning product before because I'm pretty medium skin tone naturally.  However, I received a sample of this in my Amazon beauty box and I thought it was awesome!!  The towel was enough to tan my thighs, back, stomach, chest, butt, and shoulders (I was trying to tan places that don't normally see the sun, to get rid of my funny tan lines).  The tan was subtle, but noticeable to me -- it got rid of my tan lines!  And it was awesome because it had no bad smell whatsoever and it did not feel sticky or gross and it didn't discolor any clothing or furniture or anything.  I might order these now, even though I really don't usually self tan.