Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.