I am a die hard fan of Arctic Silver, so I cannot really give an unbiased review. I've always loved the product once using it on a gpu water cooled application and seeing the small but measurable difference between using this and another brand thermal paste. I will not give a bad review about the other brand, but the AS instantly gave a 4 degree Celsius drop in temps. That was under load, but still, every degree counts. I'd prefer using AS and knowing I'm using one of the best pastes available, compared to taking a chance on another product to save a couple bucks.