I was a looking for little something extra to spice up my dip. While I can't say the flavor is awful because I added a little zesty orange I can say this is the hottest dip I've ever used. I spent 4 whole weeks in the bathroom (opera magazine is actually pretty good) along with this weird feeling that my anus wanted to transport through time. I had my feet grounded though to be sure it didn't. I vowed to myself to never indulge in such a zesty treat such as this again.