I was looking to buy the  1.88-Inch by 35-Yard Tape Roll which is 10.54 & eligible for FREE Super Saver Shipping, but mistook the  1-7/8" x 12 Yard Roll  which is  9.89 (with  FREE Super Saver Shipping).  I originally had the 35-Yard in view but lost it after looking for another item with Super Saver Shipping, and was in a rush when i ordered it later, and unless you look at the product details - which I should have done (!) - you can easily mistake the 12 yd roll. My fault, but  9.89 is  quite high for just 12 yards. (http://www.amazon.com/dp/B0026V4FOI/ref=pe_175190_21431760_M3T1_ST1_dp_2)