There is a large family of Goop adhesives, "All Purpose", "Automotive", "Craft", "Household", "Lawn and Garden", "Marine", "Plumbing", "RV", "Sport and Outdoor", and "Wood and Furniture"  As far as I can tell, all are identical.  So, I suggest buying the cheapest.  In the local hardware store, "Household Goop" is usually the cheapest.  At the time of this writing, "Plumbing Goop" is the cheapest on Amazon.  Caveat, there is a black version of "Shoe Goop".