I have plenty of room on my fridge for storage. But not very much in cupboards and drawers. So some genius came up with the idea of sticking magnets on these babies, and they haven't gotten lost in our house since. I wish my walls were magnetic and more products could just be stuck on there for storage. Alright, that would look terrible, but these things are a great idea and they even look kind of nice and colorful decorating the fridge when they're not holding bags of chips closed.