I checked out youtube and other websites to see which beverage cooler would suit my needs.  One guy conducted a temperature test and the rubbermaid version won out on that experiment, but by only a few degrees.  The reason I decided to purchase this unit is because the lid doesn't screw on, which in my opinion could be problematic down the road.  I have some small 1 gallon beverage coolers that I have to fight with sometimes to unscrew so I didn't want to deal with that situation.  I like the simple push on and pull off lid. I have this sitting in the bed of my truck, and the handle is in the upright position to keep and secure the lid in place. I mainly purchased this to have fresh water available to drink anytime I need it and the 3 gallon size is more than adequate and the 5 gallon size is a little overkill for my needs and more difficult to lift into my truck full.  This one cost a little more, but its suppose to be heavy duty and should last a bit longer than some others.