To me this tastes a lot like an unsweetened version of Hawaiian Punch. Of course, whether you like this or not will depend on what sort of flavor profile you are looking for and I was looking for a very fruity tasting beverage without all the sugar...so this is exactly what I was looking for.  However, if you are looking for a subtle fruity flavor then this is NOT it as this definitely has a robust fruity flavor. After having purchased and tried quite a few different flavored teas this is my second favorite.