Picked up a bottle of this on a whim at the grocery store and fell in love. It's a must have on corn on the cob now. I also love it on watermelon. It cuts that too sweet flavor just enough to make the perfect combination of sweet and salty and hot. I must admit, I'm not crazy about the amount of salt in it - as someone trying to cut back on sodium intake, it means I can't use this as often as I'd like to. But like most  things, moderation is the key. And this stuff is tasty enough to be worth cutting back a little on salt in other things the days I use it to compensate.