I purchased this honey based off of the great reviews it received. I was very curious about what was so great about it. Now I know! This is the most delicious honey that I have ever tasted. The texture is not sticky like the bear honey, it spreads on toast like butter. I have put it in my tea and coffee and I can't say enough about it. It is so worth paying a little extra for this. It also gives me peace of mind to know that it is organic. I will never go back to the bear honey again. I highly recommend this honey.