I really like this iced tea, as it helps me drink more water, without adding more sugar to my diet. I read another review (not on Amazon) that claimed that it tasted like "unsweetened Kool-Aid" and it absolutely does, but I think that makes it taste really good! I drink this plain or with a packet of True Lemon or True Orange. I was a little worried about the rooibos component, as I don't care for rooibos, but it has a very mild rooibos flavor.