This is very sweet, and I bought it twice. But it tastes more like crystalized sugar than honey. This is very thick honey. You can't pour it. Sometimes it hardens, and then it is difficult to spread. I bought fresh honey from a beekeeper, and the beekeeper honey tasted so much better than this one. This honey does not have a strong taste at all. It is just sugary. I prefer a rich honey taste, and this honey does not have that. But this is super-sweet honey, so it is sure to please many people.