I disagree that this tea is too strong.  I am a real tea connoisseur, I have teas of all kinds from all over the world, but first thing in the morning? I always come back to Tazo Awake tea.  It's not too in your face strength-wise, it tastes smooth and delicious with a little sweetener, and it wakes me up.  I have chai and green and red this and that, and Twinings and PG Tips, and The Mariage from France, but in the morning this is my bread and butter. It's just the perfect cup of tea for me, period.