Do they still make red hots? The little red cinnamon candies? This tea tastes like that only with fruity overtones, someone said apple, but it's the plum, you can taste the plum. I like to make it very strong and brew it extra long, I add just a wee bit of sugar, but it really doesn't need any. I took this to work in a pump pot and everyone who tried it loved and asked where it came from. Only thing is I told them it was called Sugar Plum Fairy...oops! lol, guess I should read better and not just look at the pictures on the box! Mine is still delicious and it's been sitting in the back of the freezer for a couple of years. Buy this you won't be sorry! mmmm mmmm mmmmmm mmmm (and mmmm) :D