The reason I am giving this four stars is that I was expecting more roasted chicory and not five spice powder which most people like but I do not care for but tolerate. I like that I can drink it anytime without caffeine jitters and I am experimenting with different additions for my taste. I found that flavored creamers improve the taste which makes me happy and I can hardly taste the five spice . I have been a fan of Celestial Seasonings for forty years and decided to try their version of coffee substitute. I usually purchase Postum but it got real expensive; $12.00 for eight ounces. I like Roastaroma hot but not cold but tastes differ . Buy this to get off caffeine but don't expect a true coffee flavor. Do some experimenting yourself maybe add some roasted chicory?