This product is no where near natural / organic-I only wish I had seen the other reviews before purchasing! It contains all the things I did not want-which is why I was looking for a natural alternative. They need to have an ingredient list on here to avoid this...I am "returning" item. I am trying to avoid my children's exposure to yellow 5, red 40 and so on...I do not understand how they can still make these things knowing what they can cause. This may be fine for someone that doesn't read labels or care what their kids eat-but not for my family.