This is my favorite vanilla for baking, by far!!! I love that it is not a thin liquid but more of a thick, syrup consistency, so when added to anything you are baking (especially in quantities that are over and above the quantity called for in a recipe, which is a must for me) it does not alter the end product the way traditional thin vanilla extract does. In addition, like all Nielsen-Massey vanilla products, it has a robust vanilla flavor. Accept no cheap substitute. This is worth the price; your taste buds will thank you.