A true vanilla-holic I use this vanilla every day.  I don't even measure I just dump it in.  Love the flavor, aroma, and bean flecks.  I use it in place of vanilla extract all the time. This is a fantastic price for a great quantity. I will be purchasing this again as I'm sure to run out at the speed I'm using it.  Its more of a syrup than a paste really, but it exchanges for extract beautifully.  I usually just take out a bit of sugar from whatever I'm using it in as the paste does contain sugar.