I was honestly disappointed when I first tasted this honey. From reading the other reviews, I ordered it in anticipation of tasting something that I've never tasted before, something unlike the flavor of any honey I grew up with. I wanted to finally understand why Winnie the Pooh goes bonkers for honey... Unfortunately, while this is a good honey, it is basically a crystallized unprocessed honey with nice smoother creamed texture than typical aged granular honey. While it is marginally better than store-bought processed honey with flatter flavor and caramelized stronger aftertaste, it ultimately left me wondering "What's the big deal?" The Y.S. Organic raw honey is a product of Brazil & Canada, and it's worth a try if you've never tasted raw unfiltered honey before. However, I recommend that you lookout for fresh unprocessed honey from your local bee farmers instead, which may also help you ward off allergy symptoms to your local allergens. Those will taste more like the popular Honey Spoons candy (sold at Cracker Barrel) without the distinct complex flavor of aged crystallized honey which is what this honey ultimately tastes like. Many may prefer creamed aged honey, but I personally prefer the taste of fresh liquid raw honey.