The first time I drank it, I didn't think much of it. I think the first time I thought it was too bitter. I ended up keeping it around but not drinking it. Fast forward six months, I drank it again, and now I really like it. It has a sweet and spicy flavor that is really enjoyable. The aroma is very warming too.. smells like the holidays :) I think once this comes back in stock locally, I will buy another box.