I purchased this in the hope that I could make coffee like beverages from it.  from the cup I just drank (hot)it seems like it will work just fine for making "iced coffee"  and mocha like beverages.  I love this brand!!!  it does smell like cinnamon out of the box but it stated to smell simmalar to coffee once i slipped it into water, once it was brewed though it did smell like coffee but close to it. it is a bit weaker compared to coffee at one bag per cup, even if you seep it for a long time.  bitter,black, hot, ya that's like coffee.