I am one who has a natural strong desire for sweets but who dislikes the side effects of so many of the things that satisfy. Loading up on sugar is never a good idea and I don't use any artificial sweeteners so am I ever happy with this tea. One glass of iced tea = zero calories, zero carbs, no negative effects and a hushed craving. My local stores quit carrying this - and I live in a not-at-all remote area - so based on supply/demand I can only surmise that maybe I do have a more vicious sweet tooth than most but this tea makes it as tame as the tiger on the box.