Ground flaxseed is recommended by Dr. Oz, WebMD, MayClinic, and other health experts. Flaxseed is packed with Omega-3 essential fatty acids, "good" fats that have been shown to have heart-healthy effects. Each tablespoon of ground flaxseed contains about 1.8 grams of plant omega-3s. It also has Lignans, which have both plant estrogen and antioxidant qualities. Flaxseed contains 75- 800 times more lignans than other plant foods.  Also, it is loaded with both soluuble and insoluble fiber. This is the main reason I started using this product.  I found that once I started using 1 tbsp. in the morning and 1 tbsp. in the evening, the frequency of eliminations improved by 50%. I mix a tbsp. in unsweetened cranberry juice, per Anne Louis Gittlemans "long-life-cocktail" recipe.  Also, I notice that Jillian Michaels from the Biggest Loser, also recommends flaxseeds in a cranberry drink as well. If you do this, be sure to use unsweetened cranberry juice.