The box says it's a "full-bodied, caffeine-free alternative to coffee." I wouldn't say it's an alternative to coffee, but it really is a very tasty and unique tea. When I first opened a box, all I could smell was cinnamon, which made me think I was going to hate this tea. As soon as I poured hot water into my mug, the smell changed completely and so did my expectations. The cinnamon scent wasn't as dominant as it was when the tea bag was dry, and there was a wonderful chicory scent that gave me hope. The hint of allspice and star anise compliment this tea perfectly without overpowering it. It tastes like nothing I've ever drank before, and even though it doesn't taste much like coffee to me, I like it so much that I drink a cup almost every day.