Great taste and useful version of healthy product. Great value for organic. Getting omega3 as a vegan can otherwise be a huge challenge. I add the ground flaxseed to hot and cold cereal, moreso for the former. It mixes really well with oatbran and oatmeal. Also, adds well to recipes and box mixes for baked goods - like a 1/4 to 1/2 cup depending on the size of the recipe, volume of mixture. I also like to add chia seeds as well to hot cereal, cooked quinoa, and baked goods as well.