I use a lot of black pepper in everyday cooking and usually we do a custom blend of fresh ground pepper corns - because my husband took a class and got persnickety about pepper. That's a good thing for the most part, but sometimes you just want a quick dash of pre-prepped plain black pepper over a burger or fries. I've tried the generic versions, but McCormick has the best flavor, even heat and it doesn't clog up in the can if you don't use it daily.