Since I didn't like the flavor of this tea I am not a good person to judge this particular brand. There are so many black fruit teas that I love, such as Black Current, Peach Coconut and Pumpkin Spice to name a few. I would always reach for those before I would go for this tea. Luckily, I only had to purchase one tin so unlike many other teas on Amazon where the cost reflects 6 boxes, this time I took a chance and it did not pay off for me. I do wish this company and other companies would indicate whether the flavorings in their teas are natural or artificial. I have a feeling that if the flavoring in this tea is artificial that would negatively affect the flavor but I can't say that's the case because the tin doesn't make that clear. If you know you love Huckleberry Tea then you should give this one a try.