Since I have always loved the taste of malt, I grew up drinking malteds, made from real malt powder.  My faves were chocolate and banana.  When I became an adult, it occurred to me that you could hardly find a real malted any longer--only "shakes".  Also, as an adult, I begin to bake my own bread and discovered, through reading a lot of information about bread-baking, that "barley malt" was an ingredient that artisan bakers used in their loaves.  At first I purchased the liquid form of barley malt and didn't even connect the fact that this was real "malt", only in liquid form.  I added it to some of my bread recipes and the result was a positive one, in yielding  richer tasting breads.  But the problem with the liquid is that you refrigerate it, and subsequently, it is a sticky, syrupy substance--difficult to measure out.  Hence, my interest in the powder form of malt.  This product is the real thing.  It has NO ADDED SUGAR, like most other products do.  Other recognizable-named products work well, if you just want a "drink powder", but if you want the most nutritious substance, able to enhance your yeast baking, AND to make divine malteds and ice cream sundaes, GET THIS PRODUCT.  I will continue to buy this pure Barley Malt Powder.  Love it!