The fruit tea sampler is fantastic since it is easy to get bored just drinking one flavor. You can choose any one of five to match the meal you are eating that day. I like to brew it in boiling water and then add ice to cool it down. It is extremely refreshing and has the perfect hint of tartness in it. Many of these teas also contain hibiscus which has been shown to have even higher antioxidant levels than green tea so it is very good for your health. Also, not all the flavors are completely natural. They do say 'natural flavors' on the list but the term is way too broad and probably contain artificial flavors. However, the addition of the flavor allows this tea to taste in a way that teas without flavoring just cannot accomplish. There is just no way to get the flavor of black cherry or blueberry without some artificial flavors. I only wish Celestial would make an organic line.