It is deceptively very sweet and creamy but don't mistake this for pure honey. It is royal jelly mixed into the honey. It may cause adverse reactions in some people if more than the recommended dosage is taken as I found out the hard way. Took a little too much I guess and became nauseous then emptied my stomach in a most unpleasant manner. I think this stuff also gave me a sore throat and some sinus issues I'm still dealing with as of this posting but it could just be a cold. Oddly enough the symptoms started the day I first tried this stuff and I didn't really think anything of it until today. I may well be allergic to it according to some websites info which i posted below. I hope not because  I do like it. I think perhaps there should be more clear warnings on the label however. Gave minus a star for lack of sufficient warnings on the label.