This is a much better Coffee than the French Market brand sole in our local grocery stores as chicory Coffee.  It tastes like a higher quality Coffee and it's just so much better once you try this brand of Louisiana coffee you'll never touch French Market again. This is a mellow, smooth yet strong Coffee with a pleasant after taste that you will enjoy how it lingers after you're finished with your last cup for the morning. French Market (it's only competitor) is bitter, too strong, the last cup in the pot is almost undrinkable, and you need to wash your mouth out with something with something that will get the bitterness out of your mouth it's so bad. I've on occasion used peppermint tea after one or two cups of French Market.