It is one of the few quality VHS Head Cleaner items still available on the market.  Some of the newer VHS Player devices "reject" this tape when you press "Play" because it knows that it is not a real VHS cassette tape.  So then you have to press play multiple times to get it to run across the heads long enough.  Otherwise this item seems to be effective to adequately clean the tape heads in your VCR.  Enjoy!