I ordered this as "Sold by Cable Matters, Fulfilled by Amazon" because of the Prime shipment and having received defective products from Eforcity previously. For less than five bucks for a 10' HDMI, as long as it works I'm happy. Oddly, if you go to the Cable Matters store, they have one for a few cents more with a different photo. I received one that looks a bit different from that photo and the one on this listing. The one received has very square-edged plastic around the connectors rather than the  rounded sides shown.