I needed a very short Ethernet cable to connect my new iMac to my AirPort Extreme router.  All my other cables are many feet long, and I simply didn't want coiled cable cluttering my desk. I wanted a branded cable to ensure data throughput.  I've always had good luck with Belkin products.  This is no exception. The cable is a bit longer than I need but the price was good and I didn't have to pay shipping (I'm a Prime member). I would have ordered the white one, but it costs more and so I settled for the grey.  I'm sure it will work well for a long time.