I can dry my car with this rag and not ring it out once.  So it really does absorb.  I thought I'd never give up my chamois, but this does work better.  Can be thrown in the washer (but not dryer) for easy cleaning.  I only have one complaint.  If you store still damp in the provided container (which is the recommendation), it does have a slight musty smell when you take it out.  If this gets worse over time or with longer storage, I might change my mind about rebuying.