American assembled and fairly powerful for a 12 volt fan. I knocked off one star because it was making a plastic to plastic rubbing noise when it was first turned on. I did not have to take it apart, it just broke in. If it did not require the break in, it would have been five stars. This fan is large for a 12 volt fan and has three speeds. We bought it for our camper for air flow when we are not plugged in to 120 volt. Plug it into an accessory or cigarette lighter 12 volt outlet and you are on battery power.