After watching my buddies break about 5 of the straps you can get at walmart or autozone this one has continued to hold up! I bought one of these about a year ago, It wasn't quite long enough for some of our adventures in mud pits though, so I bought another. I've pulled 3/4 ton trucks buried in mud out with these on top of many cars stuck in the ditch in snow. When you use these make sure to clean them really well, dry them, keep them out of the sun, and make sure they're not frayed.