I was very hesitant to drop this amount on a simple notebook, but the 3 months of premium swayed me.  So glad I did!  The notebook is both nice looking and well constructed, and I love the Evernote theming of it.  There is a whole system to integrate with your Evernote notebooks and create automatic tags/sorting via the stickers they provide - I think it's more gimmicky than particularly useful, but I did confirm that it works well.  The photos that are taken of the moleskine pages come out super sharp on Evernote too.