Not exactly cheap, but it is super bright and heavyweight. I took a chance and got the case. Given the shipping and everything else involved it is actually a pretty solid deal. I will have paper for several months now, and maybe even a year, but I didn't want to drive 30 minutes each way to Staples. Amazon brought it and saved me an hour of my time, and overall the price was about the same when you factor in gas and time wasted. So the convenience is a serious plus and the paper is good. It is smooth (some bargain-priced ink jet paper feels rough by comparison) and as I said, bright white. Little things like this matter. It NEVER JAMS which is something I don't think about until paper does jam, so that is a bonus. It is packaged for retail. I have no intention of selling off my extra reams of paper, but I suppose that if you did this would be a solid purchase, as each ream comes in the attractive plastic wrapper shown in the product shot.