I have used this brand for a few year, since I received one as a gift. I love the weekly layout of vertical columns that have lightly divided vertical sections which I use for various details of my schedule. (i.e. in the bottom section I note birthdays and anniversaries for each day; my daughter's work schedule in another vertical section for each day...so at a glance I have a good visual of my week.) LOVE this. It includes perforated ToDo and Shopping lists in the back, and tiny stickers to mark special events. The front cover has a pocket and an elastic band holder the calendar closed. Every week has an interesting quote too.