I've been using Moleskin Notebooks for several years and just realized that the price here on Amazon is cheaper than many retail stores. Anyway, these notebooks are a particular favorite because of the soft covers which are actually quite durable. The paper is of good quality and not flimsy like some other notebooks.  I love the fact that I can stick these notebooks into my handbag and always have something classy to jot my thoughts in. I purchased a stack of these in black, but I hope Moleskin comes up with bright colors in these soft cover versions such as pink, lime, etc!