I found out about this stuff at a BBQ a couple years ago, I've tried it with fruit like it suggests, I'm not a huge fan, but it's amazing on everything else.  Chicken tacos,  Guacamole, salsas, blackened fish.  Anything!  This is my "go to" spice and everyone always asks what I used to cook!  Heck I even bought my sister some as a birthday present