This Rooibos tea is the real authentic stuff straight from the slopes of the Cederberg Mountains in the Western Cape of South Africa.  I researched and found out that if you want true genuine Rooibos tea, then make sure that it comes from that geographic region as it has the best climate to grow optimally.  The taste is strong and flavorful although I would expect that not everyone would like this tea.  However the benefits derived from drinking genuine Rooibos tea is amazing and that is exactly why I love this tea and continue to drink on a daily basis.  The price is great too for being an authentic product imported from South Africa!  I highly recommend this product and its hands down the best brand that I've found compared to other Rooibos tea brands.  Here's to your long health!!