Used this in a batch of icing and "thought" it would turn my icing white as is stated on the bottle, but it didn't.  I added more, little by little hoping to get more of a white icing and it didn't happen.  I will admit, I didn't want to dump the entire bottle in the icing and I was only making enough icing to frost 12 cupcakes (not a lot).  I did shake the bottle well prior to use and beat it well to mix it well into the icing.  I finally gave up and went with a different company and made different colors for my icing since I could not achieve the white color I was looking for.  I would not recommend this company for coloring and they do have a lot of additives in their products.  I would also not recommend this product because it could not achieve what was stated on the bottle - color my icing (white in my case).