After using Nielsen Massey's Pure Vanilla Extract I would never be able to go back to using cheap artificial vanilla. There is just such a flavor difference. In fact friends ask me to put double the vanilla in my baked goods because they crave the flavor. I use this in banana bread, chocolate chip cookies, custards and ice cream. Basically anything that calls for vanilla is better with this more expensive brand. In fact, I don't want to run out of it so I currently have four bottles. I guess I can't live without it.