Great quality, use it with the vitamix in smoothies.  Males should NOT use flax oil, however, flax is healthy, but the oil is not for men, produces estrogenic effects in oil form.  This form, or whole flax seed, is the best way for men to get it in them.  Will purchase again.  The health benefits of flax for men and women are OUTRAGEOUS.  Cancer preventing like a m'fer.  go search for flax at nutritionfacts dot org and you'll see.  this is a staple to consume daily.