Clearly this is not for everyone. In my opinion, the sparkles are flavorless once added to frosting, icing and the like. I think it's the texture that's odd. I mean it's odd in the best sense of the word. There is something to be said about the unique texture it gives to your finished goodies. It's snow-like; I'd even say glass-like. It especially looks cool when you match the color of sparkles to the color of icing (e.g. pink icing with pink sparkles). I can't think of anything else on the market comparable to this. I've tried it on flooded icing when making sugar cookies and frosted cupcakes. I think it's worth trying. I like it!