I use this mainly when I'm making macaroons but in some other cookies as well.  It has a really nice, rich nutty flavor and you don't have to add too much to get it.  It comes in a good size bottle so it will be a while before I have to buy more which is nice.  I love that it's organic too so I don't need to worry about the ingredients or having extra chemicals, etc. stuck in there with the almonds.  And it's cheaper than the local stores by a lot, especially if you do subscribe and save on it!