I kept buying little bottles of this and had to buy them quite often.  I bake a lot of cookies and just love this vanilla.  I finally bought this giant size bottle and am so glad.  I don't worry about running out and tend to use a little more than a recipe calls for because I love the taste so well (and I have plenty -so why not use a little more).  This is so far superior than most store bought vanilla.  No comparison really.  Just keep in mind there are tiny black vanilla bean specks so if you use this in something white - you will see the specks (such as cream cheese or white icing, etc.)