As as vetetarian, I experiment with flavors and spices, and deccided to spend a few bucks and try this salt, and wow, I used it right away, I am not a huge fan of Avacado, but man this gave it such a great taste, I can eat it daily, it makes a huge difference and deffinitely not your ordinary table salt, high recommend. Just a pinch and it goes a long way, so all in all not a bad buy.