To quote a blogger on pinterest.com, "I am cooking with this like it's a food group". That sums it up for me as well. I wish it came in an industrial sized bucket. It's such a pure taste and vastly improves everything I put it in. So enjoy and feel free to use it whenever vanilla is called for. It just seems so gourmet. You will get compliments for certain. Also, it may seem pricey at the outset but to get the result you get from this you'd have to use three times as much of the grocery store vanilla. I have no problem paying for this as I am tasting the real vanilla.