Very distinct blueberry taste. Naturally sweet. Makes a great iced tea. I use 4 bags of this and 4 bags of Lemon Zinger in a gallon of water to make iced tea. No need to heat the water. Just put the bags in water, add sweetener, if desired, stir, and put in the refrigerator for a couple of hours. Leave the bags in until the tea is gone, and the tea gets better over time. You can also make straight blueberry tea. When I made it using 8 bags, I found it quite strong. You may get a better taste with 6 bags to a gallon of water. If you love blueberries, you will likely love this tea.