My dad picked some of this up from a produce stand while he was out of state. I was at his house visiting, and he had me try a bit on a Ritz cracker. I wasn't so sure I wanted to try it due to the thick waxy looking appearance. It just wasn't what I knew as honey. Once I had one, I had another, and another. This stuff is amazing. I have found myself craving it, but unable to find it any local markets or stores. The waxy appearance is actually a hint at the super creamy texture, and the flavor is so yummy. I am excited to have finally found it, same brand and everything. There are so many ways I want to try this beyond smearing it on a cracker.