This IS ROYALJELLY . Some reviews did not read the label pictured or the heading that clearly states " Royal Jelly In Honey ".Even the pic I took while writing this STATES" Royal Jelly In Honey.."!  Fresh Royal Jelly is extremely difficult to KEEP fresh & potent in shipping especially. If the temp is too warm it will go rancid quickly! Besides that, Royal Jelly is best assimilated when TAKEN WITH A TEASPOON OF HONEY( it will say that on the labels of fresh Royal Jelly!) ..  Raw honey of course is best. So people don't want to pay $25-$40 easy for a Ounce of Fresh Royal Jelly and its rancid when they get the package , also they would need to purchase Raw Honey for it to be best absorbed and utilized in the body the way it is intended. So hence why companies started putting the Royal Jelly INTO Raw Honey ( by itself or along with pollen, propolis ,ginseng etc.) to keep it from spoiling quickly plus you know it's getting utilized correctly mixed in with the honey. Also you know exactly the amount your getting & what to take instead of mixing it yourself. On this label it states: ROYAL Jelly 675mg per serving/ 40,000 mg per jar & below that it says IN HONEY  ( also at the top of the page as well..) So I do not believe the company is misleading anyone, some are just looking at the big words " Royal jelly " and not reading further. Besides there is NO Fresh Royal Jelly that your going to find in a 21oz jar or close to that for THIS PRICE! Just 4 ounces of Fresh Royal Jelly will run you a min of  $60 +. Maybe some thought they were getting such a great deal that they did not read it completely?