This is a great and easy way to create genuine barbecue flavoring for your chicken, beef, or pork. You can use it either as part of a marinade or a rub. And you can use it when cooking on the grill, in the oven, on the stovetop, or in the barbecue pit. In a word, it's versatile. But not just that. The taste is great and provides a natural smoky flavor to whatever you're cooking. We've tried it on a number of occasions, and we've never been disappointed. The recommended serving size is 1/4 tsp., which means that a little goes a long way.