After decades of suffering migraines from chocolate - yeah, I know, stop eating it, right?  I rarely do, but when I do I pay for it for days - I thought well, why not carob?  Looked around on amazon, found several products I thought I'd try, this one included.  Not sure I'll ever eat it.  I've had carob before, and another one to compare I ordered at the same time.  It's like night and day, these being night.  Like I said, grainy, gritty, thick aftertaste/texture like eating carob-flavored crayons.  Other than that, they're not bad, and I think they might work in cookies.  YMMV.