This is my favorite.  I have purchased a four pack of different vanillas from the same company, and the Mexican vanilla was my favorite.  So, this time around I purchased the larger size container.  We use a lot, as we make a lot of french toast for our kids, and I bake a lot of banana bread.  This has a wonderful aroma and flavor, and I'm willing to pay a little more to know that I am getting the same quality every time.