I actually first had this stuff in Disneyland, of all places. My husband bought a bowl of cut up fruit at a snack bar and there was a little packet of this stuff in there. I love it. It's spicy, not unbearably hot (I can only take so much heat in my food, and this is bearable), has a bit of sour from lime and counterbalances the sweetness of fruit with salt. I eat a lot of apples with this stuff on it. I slice a whole apple up, and sprinkle it on. I probably have about 7-10 apples a week now, because I prefer this type of snack to chips or ice cream!