At a cookout, a friend showed up with this stuff. I was the first to take the plunge. I tried to pour just a drop onto a small plate of nachos, but more than I wanted came out - maybe a 1/2 teaspoon. I mixed it around and dug in; it was good, but packs some serious 5 alarm heat. It is sweetly smoky, but this lasts only for the initial few seconds before the blazing, unquenchable inferno from the pit of hell begins. My eyes watered. Sweat formed on my brow. My nose ran. Brutal... just brutal. Another friend poured this stuff on his burger like ketchup (dripping down the side), and ate it like it was nothing! I can only conclude that my friend has a cast iron stomach.