I use the Wilton no-color butter flavor in baking, pancake, waffles, but not by itself. For recipes that call for butter, I use half or 1/3 the butter that's called for, and substitute the rest with vegetable oil. And with that alteration, I add the Wilton butter flavor to supplement the butter flavor. I love butter and use to eat loads of it all the time. But some recipes call for so much of it, I want to cut down. This butter helps me achieving that.