Love this product, particularly that it's organic and cold milled. Have it in my "health drink" and organic Oatmeal every morning. My wife also uses it in a number of the recipes she makes including whole wheat bread, meatballs and others I can't think of. I know this is picky but I gave it 4 instead of 5 stars because the last "resealable" package I received just won't seal, which I'm sure will affect the life. Packaging sealability improved with my latest orders. Going to 5 stars. Love this stuff.