This product tastes absolutely fantastic BUT of the 50+ ingredients listed on the container the NUMBER TWO ingredient is pure crystalline fructose (fruit sugar), so yes, it tastes fantastic!!  After years of on and off use of this product I now mostly use it to sweeten my "other" supplements/smoothie ingredients and only ideally if I have an electric blender available. Although the product clearly states "MIXES INSTANTLY. NO BLENDER REQUIRED", I find that to be a real stretch of ones imagination!  If one were to mix the powder into boiling water it may "mix instantly", but I tend to add this to cold milk (or similar) and, believe me, IT DOES NOT MIX INSTANTLY!!  Of course, this is not a major issue if you do not mind a lumpy shake, but if you want a smooth drink plan on using an electric blender --or allow extra time for an extended bottle shaking ceremony as part of your workout!