This is one awesome little phone. First of all the screen is the brightest and most detailed I have found on any phone. In the store it is so bright it just screams at you. I have found that reducing the brightness to 70% is more than adequate. If you have trouble reading a phone in direct sunlight, fear no more. As for features, there are just too many to mention. I first learned about it from the Toyota website as I just bought a Prius. It is one of the VERY few phones that will integrate seamlessly with the car. It can even upload its phone book via Bluetooth to the car. Most phones (except smart phones/PDA's) will not. They are also 3 times the price. It has a great sounding MP3 player. It is stereo Bluetooth, FM radio...I could go on and on. There are some great themes free online so you can customize away. If there was one gripe it would be that it doesn't come with an M2 memory card which it needs if you are going to load up on music and photos. I can't complain though as this phone is very affordable. Some complaints I have heard are that the number keys are too small. Well, I'm 6'2" and about 280lbs. (not a small guy) and I don't have any problem getting my fingers to work the buttons. The other complaint I have heard about is battery life. Well I have talked and talked and played with this thing for 3 days now, and the battery is still more than half. I'm not sure what people think is good, but after my RAZR...pffft...this thing is great. My techie coworkers were amazed by the display and all agreed that it was unbelievably bright. I would recommend this jewel to anyone who wants a great phone that has a lot of cool features. It blows away the Samsung SCH-a737 and the LG Shine. Go to a local AT&T store and play with one. Then buy one at whatever outlet suits you.