Background: Over the past two months, I have spent a great deal of time debating between whether to get the Sony Ericsson W580i or the LG Shine CU720. After making numerous threads at various forums regarding this question, reading countless reviews, watching many videos, looking at hundreds of pictures, and mapping out the pros and cons of each one multiple times, I have settled on the Sony Ericsson W580i. Since my family just got a family plan with ATT (3 lines/550 minutes shared) and one of my sisters got the Shine, I was able to do a comparison between the phones.