I needed to buy my mother a new cell phone so I could cancel my account with my existing provider and still keep the same number. I was a Tracfone user a few years ago while I was in college, and I found their services to be good. I went to the store and saw this phone priced very low; not so long ago you had to pay $70 for a Tracfone, and now they have them for less than $20. I decided that since she wasn't going to use the cell phone very much, this would be a good way to go until I could find something else.