As someone who uses his cell phone constantly, I'm always looking for portable power. I love my 4.5" screen on my phone, but it does drain the battery rather quickly. If I'm out and about, there's no way I'm getting through a full day on a single charge. The iTorch is just the thing I need to keep me connected. The small sleek size is perfect for my pocket allowing me to bring it anywhere I go. It's by far the smallest portable batteries I have and I love it. Plus the built-in flashlight is a nice extra feature. It also has a laser pointer but since I don't have cats I probably won't use it.