The ability to leave my MP3 music (cell phone) in my gym bag and get a serious workout without disruption is worth the price along. Being on call, it's also important that I don't miss any of those important phone calls. Getting interrupted with a voice announcement of who's calling makes it all worthwhile. After the first use I was hooked. All of my weekday workouts are with my bluetooth stereo headset. As for the weekends, I'm back to the Zune, not because I dislike the headphones, because I need to escape from the phone.