Transport for the North (TfN) has launched its Connected Mobility Strategy for the North, aimed at supporting simple and seamless journeys for the region. This plan outlines the need for integrated payment methods, ticketing and journey planning, paving the way to establish multi-modal ticketing schemes for the benefit of passengers.
“We’re delighted to launch our Connected Mobility Strategy which builds on, and empowers, local successes and decision making in delivering more connected journeys. The way people travel from point A to point B is changing and the strategy will go a long way towards giving passengers better information on their travel choices,” Martin Tugwell, Chief Executive at Transport for the North, said.
The Connected Mobility Strategy will enable Transport for the North and its partners to collaborate on improving passenger experience across the North. The strategy aims to reduce duplication of processes, streamline payments and enable integration of ticketing across different modes of transport by focusing action on three key themes including the Future of Ticketing, data and infrastructure and Future Mobility.
Immediate priorities of the strategy include supporting the delivery of multi-modal ticketing schemes. It also makes a strong case for more and better-structured regional funding to deliver innovative solutions that improve the passenger experience, as well as highlighting the importance of investment in the required digital infrastructure critical to enabling those solutions to be accessible to passengers.
The Connected Mobility will empower people in their travel choices, encourage greater use of public transport, and help reduce congestion and emissions, creating a greener, more inclusive and better connected North.
A better access to all transport modes and integrated transport services will be achieved by implementing dynamic Pay-As-You-Go ticketing systems, bringing flexibility to passengers, alongside helping the region understand and adapt to evolving travel behaviours as well as delivering interventions and integrations that make public transport more appealing, and affordable.