With the COVID shut down of face-to-face marketing events and meetings, the role of event marketers has largely shifted or worse, been eliminated entirely. As the months progressed, companies who use marketing events to drive their revenue funnel worked to adjust to the new normal. For the time being, this means finding our footing in the world of virtual events.
Navigating this vast world is daunting. Technology platforms are either too complex and expensive or do not include the critical elements needed for effective branding and audience engagement. Much of the time, when you sign the exhibit or sponsor contract, the technology backbone is still unknown and beyond your control.
Yet as busy marketers, we are still being asked to figure it out, deliver it well, AND be responsible for ROI. In this webinar, we will look more closely at the strategies and tactics marketers should embrace to stand strong in this brave and challenging new world.
Marketing job seekers attending this event will…
If you’re still wondering how to find the most effective way to navigate the planning and execution of virtual events – you won’t want to miss this event. This event has now ended.
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Being onsite at an event she has strategized, planned and executed is Rebecca's jam! Witnessing a speaker bringing it on stage and an audience lighting up and responding, that is what dreams are made of for Rebecca. She has been planning and executing events since the 6th grade when she put on a fake wedding! Events have always been her thing. Fast forward 20+ career years later, and she finds her passion focused on content. Content that educates, inspires and creates action. Content mixed with fantastic production = winning! Want to connect? Talk to Rebecca about sourcing and placing external speakers at events, content and show flow, music, stand up paddle boarding, or the best podcast you have every listened to. She is a connector, and welcomes you to connect!
Hillary Cartwright is the co-founder of The Event Ally, which tackles current health concerns as well as the unique security and sustainability issues of experiential marketing. The Event Ally can function as your external health & safety department to safely move your events forward in the era of COVID-19. Hillary is a Producer with 13 years of experience in the events world, from multi-million dollar Super Bowl activations to most recently producing 29rooms for Refinery29. Event safety and staff training have always been passion points for her, leading to the creation of The Event Ally. Hillary has a degree in Marketing from Bryant University and a MBA from Washington University in St. Louis. When she's not helping you with the health & safety of your events, you can find her at the ice rink, teaching kids how to skate.
Pat is an accomplished marketer, published writer, trainer, and speaker in the exhibit industry, particularly healthcare. Over the past 30+ years, she has developed a wide range of programs and initiatives —many of them award-winning—for her clients. She won HCEA’s Distinguished Service and EDPA’s Hazel Hays awards, but she has no plans to rest. She had a whole other career in book publishing before officially becoming part of the exhibit industry. A former college professor, she holds an MA in linguistics and classical rhetoric from the University of Wisconsin. She has done post-graduate work at the University of London, the University of Chicago, Loyola University (Chicago), and the Kellogg School at Northwestern. In her free time, she reads, bicycles, Fitbits--and shops at Sephora with her granddaughter.
Nicole Klein is an integrated marketer with over two decades working with organizations to deliver optimal results from their B2B events, trade shows and meetings. With a dual degree in PR and Psychology, Nicole tripped into the world of face to face marketing by accident. She was electrified by the alchemy that happens when audience meets brand in time and space; from the creative design and messaging, to engagement before, during and after the event. Now, during the “Covid era”, Nicole guides her clients in the wild world of virtual events and behind the screen attendee experience.
Elisa joined the MKTG team just a few short months ago as the Senior Event Producer for the Rocky Mountain Region. She currently overseas both the commercial and non-commercial activation business on behalf of Diageo. Prior to this role, she was the Director of Special Events for Boys & Girls Club; as well as a Manager for the Colorado Rockies, overseeing Promotions, Special Events, and Rooftop Marketing. She is known as a highly effective communicator with a formidable reputation for providing consistent and creative results, while establishing lasting and genuine relationships. As her roles indicate, she continues to have an exceptional and successful career focused in promotions, marketing, special events, and fundraising. This has helped her grow her network in a multitude of industries, such as professional sports, consumer goods, and in the non-profit realm. When she isn’t focused on her clients and events, she enjoys all of the outdoor sports and adventures Colorado, her home state, has to offer. Elisa also has a proclivity for travel and the desire to experience new cultures. This has allowed her to learn and grow as a person which has benefited her personally and professionally by unmeasurable amounts. Because of this, she makes the effort to take at least one international trip to new country, every year, eating and drinking her way through a new culture, language and place.