Tech giants must reflect upon and examine their own morality and practices, as the market sets new standards for them and customers, investors and employees demand greater overall accountability from companies in this industry.
These vetoes highlight companies’ growing concern over how to balance opportunities and harms associated with creating transformative technologies, yet these efforts may not be sufficient.
How do Tech Giants Balance Innovation and Responsibility?
Over the past decade, leading tech companies such as Meta (Facebook), Amazon, Google, Apple and Microsoft have grown so successful and powerful that they now dominate their respective segments of the market. Google holds more than 90% of global search engine market share while Facebook boasts 2.5 billion active users across networks worldwide. Apple earns more profits than Starbucks while Microsoft remains a top three vendor to 84% of businesses.
Market monopolies give tech giants enormous power and influence as their products have an audience to sell to. Furthermore, they possess unique advantages with access to large volumes of personal and business data which gives them an edge over smaller competitors that cannot afford the upfront investments required for reaping its benefits; this effect is known as the natural monopoly effect.
Some may argue that these tech giants possess too much power and influence and should be broken up. Unfortunately, this would be an irresponsible approach; dismantling these companies could harm investors while potentially hampering innovation. Furthermore, many of these pioneering firms have created revolutionary technologies which benefit society as a whole; robots, autonomous cars, voice recognition technologies and many others would never exist without these pioneers’ contributions.
Tech companies must take an integrated approach when faced with ethical dilemmas. By encouraging foresight and adopting a systems-view mindset, tech firms can lessen the risks of unanticipated consequences while building trust among customers, investors, employees, governments and the wider public.
Though tech leaders are aware of growing concerns related to privacy, security, and environmental sustainability, it remains challenging for them to develop systematic thinking around ethical issues. Organizational cultures that favor fast-paced work with clear metrics reward, creating pressure to deliver products on time and within budget are embedded into tech leadership structures; furthermore they may view ethical issues as engineering problems with manageable technical fixes that have difficulty being considered ethical problems in this way.
As a result, many tech companies’ ethics efforts fall short of being effective. Engineers rely heavily on personal judgment when scanning products’ effects; and many search for checklists or procedures that would reduce complex ethical questions into digestible engineering work.
At times, ethics initiatives may seem like unnecessary expenses that threaten to slow the pace of innovation. They fail to gain buy-in from stakeholders and often don’t address cultural or structural barriers which impede technologists from having their voices heard.
Tech companies should first form ethics boards and teams that review products during every phase of development. Furthermore, they can focus on creating a culture which emphasizes ethical decision-making and accountability – for instance by including these issues into leaders, engineers and staff performance plans.
Finaly, they can help people to better comprehend the unintended consequences of their products and services. This involves making data collection policies transparent to ensure only what is necessary is collected; teaching people about ethical implications associated with using products like endless scrolling social media leads to screen time addiction while fake news consumption undermines political stability and fosters social division.
Even though many of us rely on technology daily, it has become harder and harder for many of us to trust it due to data breaches, concerns over surveillance and more consequential decisions being made by AI algorithms.
Salesforce’s Ethical and Inclusive Products team is working to make technology easier to trust, by building a culture of responsible innovation. In this report we explore how Salesforce has accomplished this through creating accessible technology with accessible pricing for all. In addition, we examine if their approach to ethics and responsibility could be adopted by other tech giants.
Companies producing products and applications that people depend on must develop the ability to recognize ethical issues. This requires cultivating techno-moral competence among their staff members as well as innovating technologies that prioritize human dignity.
As anyone working in tech can attest, it can be challenging to remain ethical when facing such pressure. We live in an industry that rewards those who produce rather than those who oppose. Speaking up about ethics issues can cost careers in this industry; with the rise of “meritocracy”, employees face an unenviable decision between being productive and doing the right thing–with huge stakes at stake for both options.
Given the central role data-driven apps and services play in our lives, their lack of standard industry practices, and lax regulation, consumers, investors, and employees alike are pushing tech giants for greater overall accountability from them. This includes not just addressing specific controversies like predictive policing or facial recognition software but broader questions of data collection, storage, use etc.
There is no single solution to this challenge; however, by acknowledging ethics as more than simply satisfying regulatory requirements or maintaining good customer relations; by adopting an approach which emphasizes virtue over utilitarianism; and by working to establish shared moral standards – tech giants can begin to fulfill their responsibility of leading us into the future.