Washington, D.C. (November 6, 2020) – Destinations International, the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards, today announced that Panama has become a member of the association.
PROMTUR Panamá, the country’s destination organization, has subscribed to the Meetings, Sports and Festivals and Cultural Events modules of the Event Impact Calculator (EIC), an industry tool used for measuring how events impact destinations. Panama joins 282 total destination organization EIC subscribers in 12 countries. The destination organization will also work toward implementing the Destination Marketing Accreditation Program (DMAP) to all cities within the country.
“We are thrilled to have Panama join Destinations International as a member,” said Don Welsh, President and CEO of Destinations International. “We are excited to work with their team to further DMAP accreditation and grow EIC throughout the country. Now more than ever, data will play a critical role in our destinations as we recover. Destinations within Panama will now have the opportunity to utilize this tool as they measure the impact of their meetings and events. During these challenging and unprecedented times, we truly applaud PROMTUR Panama’s commitment to this partnership with Destinations International and Tourism Economics that will no doubt help expedite Panama’s recovery amidst the global pandemic.”
“As Panama’s destination organization, our decision to join Destinations International was an easy and natural partnership with a community of professionals and destinations which share a purpose: to improve sustainable development and quality of life through the travel and hospitality industry,” said Fernando Duque, Chair, Board of Directors of PROMTUR Panamá. “We are sure that Destinations International will help Panama’s destination team, achieve its full potential as a world class, unique destination.”
“Events produce massive economic impact in host destinations, said Adam Sacks, President of Tourism Economics. “The EIC allows destinations to measure these impacts as a guide to both policy and strategy decisions. As the world pushes for economic recovery, the EIC provides destinations with a tool that enables them to track the role of the events sector in driving the economic rebound.”
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with almost 6,000 members and partners from nearly 600 destinations in 12 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.
About Visit Panama:
Visit Panama is the official promotional government agency of Panama. Founded in 2019 as an initiative of PROMTUR Panamá, a local tourism organization founded in 2017, Visit Panama works closely with the Tourism Authority of Panama (ATP) to foster the international promotion of Panama as a tourist destination.
While famous for the 48-mile canal that connects the Pacific and Atlantic Oceans, Panama invites visitors to discover the country’s rich history, culture, natural beauty, and remote locations by experiencing the destination’s three heritage routes – Cultural Heritage, Blue Heritage, and Green Heritage.
Panama’s physical landscapes include beaches, mountains, and forests, offering everything from a cosmopolitan capital city to indigenous villages all within a short drive.